ZoomInfo vs RocketReach: Which B2B Contact Database is Best?

March 22, 2024

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Finding accurate B2B contact data is crucial for sales, marketing and recruiting success. Two of the most popular tools for this are ZoomInfo and RocketReach. Both provide extensive databases of business contacts and company profiles. But which one is better?

In this in-depth comparison, we’ll break down the key differences between ZoomInfo and RocketReach. By the end, you’ll know which B2B contact database aligns best with your needs and budget.

What is ZoomInfo?


ZoomInfo is a leading B2B intelligence platform. It provides detailed data on over 100 million companies and 150 million professionals worldwide. ZoomInfo’s database includes:

  • Contact information (emails, direct dials, mobile numbers)
  • Org charts and reporting structures
  • Technographic and intent data
  • Financial data and funding history

Top features:

  • Advanced search filters for precise targeting
  • Automated list building and data enrichment
  • CRM integrations and data management tools
  • Alerts on prospect activity and buying signals

ZoomInfo serves a wide range of use cases:

  • Sales prospecting and lead generation
  • Marketing segmentation and account-based marketing
  • Recruiting and talent sourcing
  • Investment research and market analysis

What is RocketReach?


RocketReach is a B2B contact database focused on ease-of-use. It provides verified emails and direct dials for over 700 million professionals across 35 million companies. RocketReach’s database includes:

  • Work email addresses and phone numbers
  • Social media profiles (LinkedIn, Twitter, Facebook)
  • Job titles, company names, locations
  • Industry and company size data

Key features:

  • Simple search interface for quick lookups
  • Bulk contact search and list building
  • Browser extension for seamless prospecting
  • API access for data enrichment and integrations

RocketReach is popular for:

  • Sales development and cold outreach
  • Recruiting and candidate sourcing
  • PR, media relations and link building
  • Business development and partnerships

ZoomInfo vs RocketReach: Feature Comparison

Database Size and Coverage

  • ZoomInfo: 150M contacts, 100M companies, 300K+ C-level execs
  • RocketReach: 700M+ contacts, 35M companies, 120+ countries

ZoomInfo offers more detailed company data, while RocketReach has a larger database of individual contacts.

Data Accuracy and Freshness

  • ZoomInfo: 96% email accuracy, 90% direct dial accuracy, real-time updates
  • RocketReach: 85%+ email accuracy, 65%+ direct dial accuracy, quarterly updates

Both providers use verification algorithms to maintain high data accuracy. However, ZoomInfo updates its database more frequently.

Search Functionality

  • ZoomInfo: 200+ search filters, advanced Boolean search
  • RocketReach: 20+ search filters, keyword search, bulk search

ZoomInfo provides more granular search options for precise targeting. RocketReach offers quick keyword search and bulk contact lookups.


  • ZoomInfo: Salesforce, HubSpot, Microsoft Dynamics, Outreach
  • RocketReach: Salesforce, HubSpot, Pipedrive, Zapier, API

Both tools integrate with popular CRMs and sales engagement platforms. ZoomInfo offers more native integrations while RocketReach provides open API access.

User Experience

  • ZoomInfo: Robust features but steeper learning curve
  • RocketReach: Simple and intuitive but fewer advanced options

ZoomInfo packs in lots of functionality which can overwhelm new users. RocketReach keeps things streamlined for quick contact lookups on the go.

Customer Support

  • ZoomInfo: Dedicated account managers, phone/email support, knowledge base
  • RocketReach: Email/chat support, online help center

Larger teams will benefit from ZoomInfo’s premium support options. Smaller teams and solo users can get timely help from RocketReach.

RocketReach Pros and Cons


✅ Large database of 700M+ global contacts

✅ User-friendly interface for quick searches

✅ Affordable plans starting at $39/month

✅ Useful browser extension and mobile apps


❌ Fewer search filters compared to ZoomInfo

❌ Limited company insights and alerts

❌ Lower data accuracy, especially for direct dials

ZoomInfo Pros and Cons


✅ Highly accurate and detailed contact data

✅ Robust company intelligence and buy signals

✅ Powerful search, segmentation and list building

✅ Extensive integrations and bulk processing


❌ Expensive, enterprise-focused pricing

❌ Steeper learning curve for advanced features

❌ More complex UI can slow down workflows

For an in-depth look, read our full ZoomInfo review covering features, pricing, user experience and more.

ZoomInfo vs RocketReach: Pricing

ZoomInfo Pricing

ZoomInfo’s pricing isn’t published, as plans are customized for each client. According to user reviews, costs can range from $5,000 to over $30,000 per year depending on:

  • Number of user seats
  • Database access level (contacts only vs full platform)
  • Add-on products (like website visitor tracking)
Zoominfo Pricing

ZoomInfo offers substantial value for enterprises and high-growth companies. But most SMBs will find it hard to justify the cost.

RocketReach Pricing

RocketReach pricing is much simpler and SMB-friendly:

  • Essentials: $48/month, Unlimited lookups, 1200 Exports
  • Pro: $108/month, Unlimited lookups, 3600 Exports
  • Ultimate: $249/month, Unlimited lookups, 10000 Exports
  • Enterprise: Custom pricing for higher limits
Rocketreach Pricing

All plans come with a free 7-day trial. This affordable, usage-based model makes RocketReach very accessible for smaller teams and individual users.

ZoomInfo vs RocketReach: Which is Better?

When to Choose RocketReach

RocketReach is the better choice for:

  • Solo entrepreneurs and small teams on a budget
  • Salespeople who need quick contact lookups on the go
  • Recruiters sourcing a high volume of candidates
  • PR firms and agencies doing media outreach

When to Choose ZoomInfo

ZoomInfo is the better choice for:

  • Enterprise sales teams pursuing major accounts
  • Marketing teams executing ABM campaigns
  • Investment firms conducting market research
  • Organizations needing the most accurate, up-to-date data

“ZoomInfo is a Ferrari, RocketReach is a Honda. Both will get you where you need to go. It just depends how fast you want to get there and how much you’re willing to pay.” — Mary Smith, VP of Sales

Alternatives to ZoomInfo and RocketReach

While ZoomInfo and RocketReach are both excellent options, it’s worth considering these alternatives:

  • Seamless.ai – AI-powered B2B contact database
  • Lusha – Crowdsourced database of business contacts
  • Apollo.io – Sales intelligence and engagement platform
  • LeadIQ – Prospecting tool with data enrichment
  • Clearbit – Data activation platform for marketing and sales

For more options, check out our roundup of the best ZoomInfo alternatives for any use case and budget.

Frequently Asked Questions

How accurate is ZoomInfo?

ZoomInfo’s data is 96% accurate for email addresses and 90% accurate for direct dial numbers. The company uses automated verification technology and a large research team to maintain high data quality.

How much does RocketReach cost?

RocketReach pricing starts at $39 per month for a single user with 170 contact lookups. The most popular Pro plan costs $79/month for 3 users and 1,200 lookups. Enterprise plans are also available.

Is RocketReach data accurate?

RocketReach’s email data is 85% accurate, while phone number accuracy is around 65%. While lower than ZoomInfo, this is still sufficient for most outreach purposes. Bulk searches can increase overall deliverability.

Does ZoomInfo have a free trial?

No, ZoomInfo doesn’t provide free trials as pricing is customized for each client’s needs. However, you can request a demo to assess fit before subscribing.

Does RocketReach have an API?

Yes, RocketReach provides API access on the Pro plan and above. This allows you to enrich contact data, automate workflows and build custom integrations.

Key Takeaways

  • ZoomInfo and RocketReach are both powerful B2B contact databases that can boost your sales, marketing and recruiting efforts.
  • ZoomInfo offers the most accurate and detailed data, but comes with a high price tag. It’s best for enterprises pursuing a sophisticated data-driven strategy.
  • RocketReach has a larger database and lower cost, making it ideal for small teams who need affordable access to contact data without all the bells and whistles.
  • When choosing between ZoomInfo vs RocketReach, consider your budget, use case, required features and data quality expectations.