5 Best ZoomInfo Alternatives and Competitors for 2024

March 25, 2024

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Are you searching for a reliable B2B contact database to fuel your sales and marketing efforts, but hesitant about ZoomInfo’s high price tag? You’re not alone. While ZoomInfo is a leading sales intelligence platform, its costly plans and add-ons put it out of reach for many businesses.

Fortunately, the market now offers a variety of capable ZoomInfo alternatives and competitors at more affordable price points. To help you find the best ZoomInfo alternative for your needs, we’ve compiled an in-depth guide covering 5 top options.

For each ZoomInfo competitor, we’ll provide an overview of key features, pros and cons, pricing, and real user reviews. Whether you’re already using ZoomInfo and evaluating alternatives or starting from scratch, this guide has you covered.

Why Look for ZoomInfo Alternatives?

Before diving into the top ZoomInfo competitors, it’s important to understand some of the limitations that drive sales teams to seek out alternatives. For a deeper dive into ZoomInfo’s strengths and weaknesses, check out this comprehensive review.

High Cost

ZoomInfo’s pricing plans often exceed the budgets of small businesses and startups. The platform’s Professional plan starts around $15,000 per year with add-ons increasing the cost from there. For teams with limited resources, this puts ZoomInfo out of reach.

Slow Performance

While ZoomInfo offers a robust database, the sheer volume of data can lead to slow loading times. Sales reps may face delays while waiting for search results and lead profiles to populate, interrupting workflows.

Missing or Outdated Data

ZoomInfo aggregates contact data from various sources which can result in incomplete records. Users often find key fields like direct dials, email addresses, and mobile numbers are missing or outdated.

Limited International Coverage

ZoomInfo’s data skews heavily towards the US and Canadian markets. Sales teams targeting other regions like Europe, APAC or LATAM may find the contact records lacking.

Top 5 ZoomInfo Alternatives and Competitors

Now let’s explore 5 of the best ZoomInfo alternatives for B2B sales intelligence and lead generation. We’ve evaluated each platform across key criteria including data accuracy, features, pricing and user reviews to help you make an informed decision.

1. Saleshandy Lead Finder

Saleshandy Lead Finder

Saleshandy’s Lead Finder tops our list of ZoomInfo alternatives thanks to its vast database and built-in outreach tools. Housing over 700M+ B2B contacts across 60M+ companies, Lead Finder helps you identify and connect with your most promising prospects.

Key Features:

  • Detailed search filters to target by company name, industry, location and contact title
  • Up-to-date email verification and confidence scores
  • Seamless transfer of contacts to Saleshandy’s email campaigns
  • Advanced team collaboration and analytics features


  • Easy to use interface for quick lead generation
  • Unlimited search results (with plan-based export credits)
  • Push contacts directly to email campaigns
  • Affordable plans compared to many alternatives


  • Free: 5 credits
  • Starter: $39/month for 1000 credits
  • Pro: $159/month for 5000 credits

Rating: 4.7/5

“Saleshandy Lead Finder has been a gamechanger for our outbound sales process. The data is consistently accurate and being able to immediately add contacts to a campaign saves so much time. Highly recommend!” – Sarah K., Sales Manager

2. Apollo.io


Apollo.io leverages artificial intelligence to identify high-quality leads that match your ideal customer profile. For a detailed look at how Apollo stacks up against ZoomInfo, read this head-to-head comparison. By analyzing technographics, hiring patterns, funding and more, Apollo serves up targeted prospect recommendations.

Key Features:

  • Enrichment to fill in missing contact data and add context
  • Sales engagement tools to automate multi-channel outreach
  • Real-time enhanced contact details from CRM systems
  • AI-powered predictive lead scoring to focus on best-fit accounts


  • End-to-end prospecting solution with integrated outreach
  • AI-powered insights enable better personalization
  • Integrates with leading CRMs to keep data fresh


  • Steep learning curve for new users
  • Data accuracy can lag in emerging industries
  • Higher price point than some alternatives


  • Free: 10 credits/month
  • Basic: $49/user per month
  • Professional: $99/user per month
  • Enterprise: $199/user per month

Rating: 4.7/5

“Apollo has been essential to hitting our pipeline goals. The AI lead recommendations are scary accurate – it’s like they read our minds! I can’t imagine prospecting without it now.” – Mike S., Account Executive

3. Lead411


Lead411 differentiates itself with a laser focus on accurate direct dial phone numbers for decision makers. The platform’s combination of machine learning and human verification results in a high-quality, phone-verified global contact database.

Key Features:

  • 95% direct dial accuracy powered by 150+ human researchers
  • Technographics to filter by specific software and tools
  • Layered data verification for email and phone contacts
  • Buyer intent insights to identify sales-ready prospects


  • Outstanding customer support and success team
  • Reliable phone connects with decision makers
  • 50+ search filters to build targeted prospect lists
  • Integrates with top CRMs and sales engagement platforms


  • Higher cost than some competitors
  • Functionality relies heavily on integrations
  • Limited support for list building/bulk export


  • Starter: $895/month for 1 user
  • Pro: $1295/month for 5 users
  • Enterprise: Custom pricing

Rating: 4.6/5

“We struggled for years to connect with decision makers over the phone. Lead411 changed the game! The direct dials are accurate and have significantly improved our call-to-meeting ratio.” – Jenna P., Sales Director

4. Seamless.ai


Seamless.ai provides a real-time aggregated database of B2B contact information, powered by AI. The platform excels at finding personal and professional email addresses as well as mobile numbers that other providers often miss.

Key Features:

  • Real-time web crawling finds newly published contact info
  • Up to 100 top contacts retrieved per company
  • AI-powered enrichment adds 70+ data points to leads
  • Built-in sales dialer and email tracking


  • Real-time database ensures fresh, accurate contacts
  • Generous free plan for individual users
  • Extension integrates with Chrome, Gmail, LinkedIn
  • AI assistant automates personalized outreach and follow-up


  • Complicated credits-based pricing model
  • AI features still maturing, prone to occasional errors
  • Contacts limited to specific departments (sales, marketing, HR)


  • Free: 1000 contacts
  • Professional: $99/user per month
  • Enterprise: Custom pricing

Rating: 4.5/5

“Finding accurate mobile numbers has always been a pain point. Seamless consistently delivers direct dials that actually connect! Saves us hours of wasted time each week.” – David N., Business Development Rep

5. Lusha


Lusha offers a crowd-sourced database of business contact information. By aggregating data submitted by other sales professionals, Lusha maintains an extensive repository of emails and direct dials.

Key Features:

  • 100M+ decision maker profiles across 15M+ companies
  • High coverage of senior leadership roles (VP and C-suite)
  • Extension for easy prospecting on LinkedIn and Salesforce
  • API access to enrich any platform with fresh data


  • Great coverage of hard-to-find executive contacts
  • Flexible a la carte pricing for occasional use
  • Quickly find contacts directly from LinkedIn
  • Broad coverage of EMEA region


  • Crowd-sourced model can lead to duplicate/inaccurate data
  • Limited support for emerging markets (APAC and LATAM)
  • Basic search filters compared to other alternatives


  • Starter: $29/month
  • Business: $51/month
  • Pro: $99/month
  • Enterprise: Custom pricing

Rating: 4.4/5

“Finding VP and C-level contacts used to take our team hours. With Lusha, the org charts and direct dials are right at our fingertips. It’s been a huge efficiency boost!” – Maggie R., Enterprise Sales Manager

RocketReach is another popular ZoomInfo alternative known for its accurate contact data. To see how it compares feature-by-feature with ZoomInfo, check out this in-depth analysis.

Key Takeaways

  • When evaluating ZoomInfo alternatives, consider your top priorities and pain points. Do you need more accurate direct dials, better international coverage, or integrated outreach tools?
  • Take advantage of free plans and trials to test out different providers. Assess the accuracy and coverage of the data to ensure it aligns with your target audience.
  • Don’t forget to evaluate each platform’s integrations, support and ease-of-use. The best database is of little use if your team struggles to incorporate it into their daily workflows.
  • For an affordable, robust ZoomInfo alternative, we recommend Saleshandy’s Lead Finder. With its vast database, real-time email verification, and seamless campaign integration, it offers the best balance of quality and value.


  1. What is the most affordable ZoomInfo alternative?
    • For teams on a tight budget, Saleshandy’s Lead Finder offers the best value. Plans start at just $39/month for 1000 credits with bulk and annual discounts available.
  2. Which ZoomInfo competitor is best for direct dial phone numbers?
    • Lead411 stands out for its 95%+ direct dial accuracy powered by 150+ human researchers. If phone outreach is a priority, it’s the ZoomInfo alternative to beat.
  3. How do I know if a ZoomInfo alternative will have coverage in my target market?
    • Most providers offer transparency into their database coverage. Look for public statistics on the number of regional contacts. When in doubt, request a free trial and spot check the results.
  4. Can I use multiple ZoomInfo alternatives or do I need to choose just one?
    • Many sales teams use 2-3 complementary databases to cover their bases. For example, pairing a direct-dial focused platform like Lead411 with a broader database like Seamless or Apollo.
  5. How often is the data from ZoomInfo alternatives updated?
    • Refresh rates vary widely by provider and plan. On average, expect data to be updated every 90-120 days. Real-time platforms like Seamless or Saleshandy update data as it appears across the web.