UpLead and ZoomInfo are two of the most popular B2B lead generation and sales intelligence platforms on the market. Both offer robust databases of company and contact information to help sales and marketing teams find and connect with their ideal prospects. But how do they stack up against each other?
As the founder of a B2B marketing agency, I’ve tested both platforms extensively. In this comprehensive guide, I’ll provide an insider’s perspective to help you determine which one is the best fit for your needs. We’ll dive deep into the features, data, pricing, and more so you can make an informed decision.
What is UpLead?
UpLead is a B2B prospecting and lead generation platform that provides access to a database of over 40 million companies and 135 million contacts worldwide. It focuses on providing high-quality, verified data to help you connect with decision makers.
Key Features of UpLead
- Prospector tool with 50+ search filters
- Real-time email verification
- 95% data accuracy guarantee
- Direct dials and mobile numbers
- Technology stack info
- Chrome extension
- CRM integrations
UpLead Pros and Cons
Pros:
- Simple, user-friendly interface
- Transparent, affordable pricing
- High quality data with real-time validation
- Generous free trial
Cons:
- Lacks some features like intent data
- Bulk actions limited to 1000 contacts
- No option to save search templates
If UpLead doesn’t meet your needs, check out our guide to the best UpLead alternatives.
What is ZoomInfo?
ZoomInfo is a comprehensive go-to-market intelligence platform that provides data on companies and contacts as well as tools for sales engagement, lead building, website optimization and more. It’s used by sales, marketing and recruiting teams.
Key Features of ZoomInfo
- Database of 65M companies and 120M contacts
- Buyer intent data
- Sales engagement automation
- Websights tracking
- Org charts and hierarchies
- Audience targeting tools
ZoomInfo Pros and Cons
Pros:
- Comprehensive platform with many features
- Integrates across whole GTM tech stack
- Advanced search capabilities
- Rich firmographic and technographic data
Cons:
- Expensive – pricing starts high
- Overwhelming for small teams
- Many key features cost extra
- Reported data quality issues
For other options, see our roundup of the top ZoomInfo competitors.
UpLead vs ZoomInfo: Head-to-Head
Now let’s see how UpLead and ZoomInfo compare across the most important factors:
Feature Comparison
Both platforms cover the core lead gen features but take different approaches. UpLead focuses on simplicity, while ZoomInfo offers a wider range of advanced capabilities.
UpLead provides a streamlined prospecting tool, real-time email verification, and direct integrations with top CRMs and sales tools. But it lacks some features ZoomInfo offers like org charts, website visitor tracking, and sales automation.
ZoomInfo is more of an end-to-end platform with prospecting, intent data, sales engagement, website optimization, and audience management tools. But many features important for lead gen, like intent and direct dial phone numbers, are add-ons that increase the price significantly.
Data Quantity and Quality
Both UpLead and ZoomInfo source data from a variety of public and private sources and use AI and human verification to ensure accuracy. Here’s how their databases compare:
- UpLead: 40M companies, 135M contacts, 15M mobile numbers
- ZoomInfo: 65M companies, 120M contacts, 70M+ direct dials
UpLead focuses more on providing high-quality, verified data vs having the largest database. They guarantee 95% email and phone accuracy and reverify contacts every 3 months.
ZoomInfo provides more overall data and richer firmographic information. But some users report issues with duplicate records, outdated info and disconnected numbers. ZoomInfo doesn’t share reverification timelines.
Integrations
UpLead provides direct one-click integrations with Salesforce, HubSpot, Pipedrive and other popular CRMs, as well as with sales tools like SalesLoft and Outreach. You can sync UpLead contacts and export to any system.
ZoomInfo offers one of the most extensive app marketplaces with dozens of deep integrations spanning sales, marketing, recruiting and operations systems. But some key integrations cost extra.
Pricing
UpLead offers simple seat-based pricing starting at $99/month per user when billed annually. You get full access to all data and most features at every tier.
ZoomInfo requires an annual contract and charges based on features and number of contacts. There’s no set pricing – you have to contact sales. Our research shows the platform starts around $15,000/year for a small team and can scale up into six figures for enterprises. Many key features cost extra.
Reviews and Customer Experience
UpLead earns top marks from customers, with a 4.7/5 rating on G2 and 4.5/5 on Capterra. Users praise the data accuracy, ease of use and responsive support. The main complaints are around limited bulk actions and lack of advanced features.
ZoomInfo reviews are more mixed with an average of 4/5 on review sites. Happy customers like the comprehensive data and feature set. But many complain of pushy sales reps, poor support, extra costs, and data quality issues.
Alternatives to UpLead and ZoomInfo
If neither UpLead nor ZoomInfo seem like the right fit, there are other options to consider like:
- Lusha (see how it compares to ZoomInfo)
- Clearbit
- Cognism (see how it compares to ZoomInfo)
- D&B Hoovers
- Apollo.io (see how it compares to ZoomInfo)
These tools each have unique features and strengths. Check out our other buying guides for detailed comparisons.
Key Takeaways
- UpLead is best for teams wanting a simple, affordable lead gen tool with high-quality data. It’s a great option for small to mid-sized companies.
- ZoomInfo is best for enterprise organizations needing a comprehensive sales and marketing intelligence platform. It provides the widest range of data and features, but at a premium price point.
- Consider your top priorities in terms of features, integrations, and support. Then evaluate providers based on what matters most to your team.
- Don’t forget to take advantage of free trials and to check reviews from real users in your industry before committing to any platform.
By weighing the key factors outlined in this guide and testing the options for yourself, you’ll be able to choose the best lead generation platform for your business.
FAQ
- Is UpLead better than ZoomInfo? It depends on your needs and budget. UpLead offers high-quality data and core features at an affordable price, while ZoomInfo provides more overall data and advanced capabilities.
- How accurate is UpLead data? UpLead guarantees 95% accuracy for email and phone data. They use real-time verification and reverify contacts every 3 months.
- How much does ZoomInfo cost? ZoomInfo doesn’t publish set pricing. Plans start around $15K/year and scale up based on features, data volume and users. Many features cost extra. Contact sales for a quote.
- Can you integrate UpLead with Salesforce? Yes, UpLead offers one-click integration with Salesforce to easily sync contacts and enrich CRM data.
- Does UpLead offer a free trial? Yes, UpLead offers a free 7-day trial that includes 5 credits to test the platform.
- What is ZoomInfo’s data reverification policy? ZoomInfo doesn’t disclose set reverification timelines, but says they use automated and human quality assurance processes. Some users report outdated records.
- How many direct dials does ZoomInfo have? ZoomInfo’s database includes over 70 million direct dial phone numbers worldwide.
- Can you export leads from UpLead? Yes, with UpLead you can export leads to a CSV file or directly into your CRM with one click.
- Does UpLead provide mobile numbers? Yes, UpLead’s database includes over 15M verified mobile phone numbers.
- What is ZoomInfo Websights? Websights is a feature that identifies companies visiting your website and provides details on their behavior to personalize outreach. It’s an add-on to ZoomInfo plans.
