Top 10 RocketReach Alternatives & Competitors for Lead Generation in 2024

March 26, 2024

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RocketReach has established itself as a major player in the professional networking space, with an extensive database of over 700 million profiles and 60 million companies. It’s a popular choice among business leaders for easily contacting key decision-makers.

However, RocketReach’s network may not always provide the specific filters or detailed data needed, especially for smaller or privately owned businesses. That’s where RocketReach alternatives come in.

In this guide, we’ll explore the top 10 RocketReach competitors, each offering unique advantages that address RocketReach’s limitations. By comparing features, pricing, pros and cons, you’ll be equipped to choose the networking tool that truly aligns with your business needs.

What is RocketReach?


RocketReach is a comprehensive lead generation platform that helps businesses find and connect with potential customers, partners, and job candidates. With a vast database of verified contacts, including email addresses and social media profiles, RocketReach streamlines outreach efforts for sales and marketing teams.

Key Features of RocketReach:

  • Extensive database of 700M+ professionals and 35M+ companies
  • Direct access to decision-makers’ contact information
  • Seamless integration with popular CRM systems
  • User-friendly interface for quick contact searches
  • Chrome extension for on-the-go prospecting

Why Consider a RocketReach Alternative?

While RocketReach is a powerful tool, it may not always meet the specific needs of every business. Here are some reasons to consider a RocketReach alternative:

Limited Contact Accuracy and Availability

One of the primary limitations of RocketReach is its occasional struggle with contact accuracy and availability. You may encounter challenges in obtaining precise and comprehensive contact information, leading to missed connections and opportunities.

Incomplete Data Coverage

RocketReach sometimes falls short in providing complete data coverage, which is essential for businesses targeting a broad spectrum of prospects. This limitation can hinder the ability to access a diverse range of potential customers.

Integration Challenges with CRM Systems

Some users have reported difficulties smoothly integrating RocketReach with various CRM platforms. This can create hurdles in efficiently managing and storing leads, impacting workflow and productivity.

High Costs and Budget Constraints

RocketReach’s pricing structure may not be compatible with the budget limitations of certain businesses, particularly smaller enterprises or startups. It’s essential to consider cost-effective alternatives that still deliver quality results.

Top 10 RocketReach Alternatives

Let’s dive into the top 10 RocketReach alternatives and competitors, exploring their key features, pricing, pros and cons, and user reviews.

1. Swordfish AI

Swordfish Ai

Swordfish AI is a powerful choice for accessing key decision-makers directly. With a database of over 3.5 billion profiles, including unique cell phone data, Swordfish AI ensures better connections with important contacts.

About Swordfish AI

  • Founded in 2015
  • Over 50,000 users
  • Specializes in accurate cell phone and email data

Key Features

  • 3.5B profiles with unique personal contact info
  • 82% accuracy on first call, 92% across profiles
  • Exclusive business email data through phone company partnerships
  • Chrome extension for easy contact grabbing
  • Prospector tool for targeted list creation
  • CSV upload for seamless CRM enrichment
  • API integration for growing businesses

Pros & Cons


  • Provides crucial cell phone data for outreach
  • High accuracy and connectivity rates
  • Unique email addresses rarely found elsewhere
  • User-friendly interface for businesses of all sizes
  • Responsive customer service and flexible pricing


  • Pricing is quote-based and may be high for some


Swordfish AI offers customized pricing plans tailored to specific needs, including sales, recruitment, marketing, and API solutions. Credit-based packages provide access to accurate emails, direct phone numbers, and cell contacts. Contact for detailed pricing information.

What Users Say

G2: 4.5/5 stars, 84 reviews “Swordfish was so easy that I used up my trial credits on the first day. It gave me so much information, and I immediately signed up for the Professional Credits program.” – Andrea W.

Capterra: 4.6/5 stars, 12 reviews
“The Best Lead Tracking App on the Market. I was able to source and detect three criminals in corporates.” – Chris S.

2. ZoomInfo


ZoomInfo excels in providing accurate and detailed insights into companies and contacts, making it a powerful tool for B2B lead generation across industries.

About ZoomInfo

  • Founded in 2007
  • 1000+ employees
  • Comprehensive B2B contact database with 600M+ professional profiles

Key Features

  • 1.3B B2B contact database with 135M+ direct dials
  • Real-time buyer intent data for targeted campaigns
  • Advanced filtering options for laser-focused searches
  • Seamless integration with Salesforce, Marketo, HubSpot & more
  • Intuitive user interface with customizable dashboards

Pros & Cons


  • Extensive database with accurate, in-depth contact info
  • Powerful search capabilities with granular filters
  • Intent data for identifying active buyers
  • Wide range of integrations with popular platforms
  • User-friendly interface with robust analytics


  • Premium pricing can be steep for small businesses
  • Data coverage may vary for certain regions or industries


ZoomInfo’s pricing depends on specific feature needs, number of users, and data requirements. General pricing tiers include:

  • Free: Up to 10 contacts/month, basic features
  • Pro+: $8,000/year
  • Advanced: $12,000/year, 1,000 monthly credits/user
  • Elite: $40,000/year, premium features

Custom packages available for larger teams. Contact sales for detailed pricing.

What Users Say

G2: 4.4/5 stars, 6891 reviews “ZoomInfo team is always there to help us build lists based on our requirement. Insights into our addressable market are invaluable.” – Todd O.

Capterra: 4.1/5 stars, 279 reviews “ZoomInfo made it very easy to locate relevant contacts within my target market. Very smooth transitioning them into my marketing/outbound prospecting cadence within HubSpot.” – Ed O.

3. Lead411


Lead411 stands out for its accurate and in-depth B2B contact information, coupled with valuable sales intelligence triggers for timely outreach.

About Lead411

  • Founded in 2001
  • 50 employees
  • 50M+ B2B email addresses, 20M+ companies

Key Features

  • Comprehensive database of verified B2B contacts
  • Growth Intent Data for targeted prospecting
  • Real-time sales triggers like funding alerts & personnel moves
  • Smooth CRM integration (HubSpot, Salesforce, Pipedrive)
  • Reach Email/SMS Engagement Automation
  • Buyer Intent Data via Bombora partnership

Pros & Cons


  • In-depth contact data for accurate outreach
  • Timely sales triggers for relevant conversations
  • Growth Intent insights for high-potential leads
  • Seamless CRM syncing and data enrichment
  • User-friendly platform with great support


  • Internationalization features somewhat limited
  • Slight learning curve for advanced search


Lead411 offers straightforward annual pricing designed to scale for different team sizes:

  • Basic+: 1 user, $899/year, unlimited exports
  • Pro: Custom credits, company API, buyer intent data (contact for details)
  • Unlimited: All features, best for large teams (contact for quote)

What Users Say

G2: 4.5/5 stars, 422 reviews “Anytime I had a problem he was there to help. the time to work with me daily to get what I needed.”- Sylvia N.

Capterra: 4.6/5 stars, 60 reviews “Lead 411 made it very easy to locate relevant contacts within my Target market. They do sell single licenses compared to others that only sell multiple.” – Ed O.

4. Lusha


Lusha provides high-quality contact data and insights, making it a versatile RocketReach alternative for sales, marketing, and recruitment needs. For a detailed comparison, read our Lusha vs RocketReach analysis.

About Lusha

  • Founded in 2016
  • 200-500 employees
  • 50M enterprise profiles

Key Features

  • Accurate emails, direct dials & social profiles
  • Seamless Salesforce & HubSpot integration
  • User-friendly extension for quick prospecting
  • API for custom data sync with your systems
  • GDPR & CCPA compliant contact data

Pros & Cons


  • Reliable, verified contact info for effective outreach
  • Easy to use platform with smooth CRM integration
  • Powerful prospecting tool & browser extension
  • Compliance with major data privacy regulations
  • Helpful for targeted sales & recruitment


  • Some industry/niche data coverage gaps
  • Transparent data sourcing practices needed


Lusha offers flexible plans for different budgets and data needs:

  • Free: Basic features, 5 credits/month
  • Pro: $36/user/month, 100 credits/month
  • Premium: $59/user/month, 300 credits/month
  • Scale: Unlimited credits, custom quotes

All paid plans GDPR, CCPA, SOC2, ISO 27701 compliant.

What Users Say

G2: 4.3/5 stars, 1391 reviews “Lusha is very easy to use, it has almost a wide range of data. With their filter features, you can get the right contact details of the people you want to connect with.” – Roselin B.

Capterra: 4.0/5 stars, 354 reviews “Lusha is a straightforward solution that offers value for money. Some of the data could be better, however it is great product for speeding up the time taken to find information and generate leads.” – Ben B.

5. ContactOut


ContactOut simplifies contact discovery by seamlessly integrating with LinkedIn, offering an efficient solution for sales and recruitment professionals.

About ContactOut

  • Founded in 2015
  • 51-200 employees
  • 1 billion+ candidate records

Key Features

  • Vast database of verified emails & phone numbers
  • LinkedIn integration for easy contact extraction
  • Intuitive interface for streamlined workflow
  • Ideal for recruiters & sales teams
  • Bulk contact search & verification tools

Pros & Cons


  • Quick access to accurate prospect contact details
  • Seamless LinkedIn integration saves time
  • User-friendly platform for easy navigation
  • Bulk search capabilities for efficient prospecting
  • Email tracking & analytics for campaign optimization


  • Primarily focused on contact info vs full profiles
  • Occasional data inconsistencies reported


ContactOut provides tailored pricing plans based on LinkedIn usage and integration needs:

  • Free: 2 emails/numbers per day on basic LinkedIn
  • Sales: $79/month, 6,000 emails + 600 numbers/year
  • Recruiter: 12,000 emails + 600 numbers/year (contact for quote)
  • Team: Volume discounts & collaboration tools (contact for details)

What Users Say

G2: 4.6/5 stars, 96 reviews “ContactOut gives set of leads at just passing domain name of organizations on its web page. It gives proper email of searching person with their name and designation.” – PRASAD D.

Capterra: 4.4/5 stars, 10 reviews “Overall, it’s been a positive experience using the software, I’m getting results I’m looking for almost every time I’ve used it. Proving to be an indispensable service.” – Elienay B.

6. UpLead


UpLead offers a user-friendly and cost-effective solution for accessing accurate B2B contact data, positioning itself as a reliable RocketReach alternative.

About UpLead

  • Founded in 2017
  • 51-200 employees
  • 54M+ contacts, 12M+ companies

Key Features

  • Real-time email verification for 95% data accuracy
  • Direct dial numbers for efficient outreach
  • 50+ search filters for precise lead targeting
  • Technographic data insights
  • Easy CRM integration & data enrichment
  • Intuitive, user-friendly platform

Pros & Cons


  • High data accuracy with real-time email validation
  • Direct dials enable time-saving connections
  • Granular search filters for hyper-targeted prospecting
  • Technology usage insights inform personalized outreach
  • User-friendly interface for seamless navigation
  • Responsive customer support


  • Pricing can be steep for very small teams
  • Limited company/executive data vs competitors


UpLead offers a range of plans to suit different data needs and budgets:

  • Essential: $99/month, 170 credits/month
  • Plus: $199/month, 400 credits/month
  • Professional: Custom credits & features (contact for quote)
  • Enterprise: Volume data access & support (contact for quote)

1 UpLead credit = 1 contact. Annual discounts available.

What Users Say

G2: 4.7/5 stars, 734 reviews “The quality of their data along with a guarantee really sets them ahead of any other contact data service. We also had incredible support from multiple team members that continually show a concern for our success.” – Shaun M.

Capterra: 4.6/5 stars, 75 reviews

“UpLead provides the best platform for quality lead generation and prospecting. The data is accurate, the platform is user-friendly, and the customer support is exceptional.” – Ezekiel R.

7. Seamless AI


Seamless AI leverages AI technology to provide continuously updated contact data, offering sales teams a competitive edge in lead generation.

About Seamless AI

  • Founded in 2014
  • 500 employees
  • 1.9B+ contact profiles

Key Features

  • AI-powered search engine with fresh data
  • Chrome extension for easy web prospecting
  • Automated lead list building & verification
  • Sales insights for personalized outreach
  • AI-generated email & content templates
  • CRM integrations (Salesforce, HubSpot)

Pros & Cons


  • Up-to-date contact info powered by AI
  • Productivity tools streamline prospecting
  • Helpful insights for sales engagement
  • Automated features save significant time
  • User-friendly platform & browser extension


  • Extensive features require learning curve
  • Rare inaccuracies in data reported


Seamless AI provides flexible plans to match various use cases and budgets:

  • Free: 50 credits/month, basic features
  • Basic: $147/month, 250 credits/month
  • Pro: Custom credits, advanced tools (request quote)
  • Enterprise: Volume data & support (request quote)

What Users Say

G2: 4.2/5 stars, 1299 reviews “The easy-to-use Chrome extension paired with LinkedIn Sales Navigator makes it easy and effective to use. The integration with HubSpot has been fantastic for building prospecting sequences, lists, and workflows.” – Kylie J.

Capterra: 3.7/5 stars, 143 reviews
“The biggest strength to seamless is going to be the speed at which you could build list off of LinkedIn. The tool is super fast, and that’s a huge help when you’re scraping big list.” – David P.

8. Clearbit


Clearbit offers a comprehensive suite of data solutions designed to enhance B2B marketing and sales intelligence.

About Clearbit

  • Founded in 2015
  • 50-200 employees
  • 250+ million contacts, 20M+ companies

Key Features

  • Robust data enrichment (emails, phone numbers, etc)
  • Powerful domain & contact level insights
  • Precise lead scoring & routing
  • Website visitor identification & personalization
  • Extensive company & industry data points
  • 100+ software integrations

Pros & Cons


  • Combines contact finding & data enrichment
  • Actionable intelligence informs go-to-market strategy
  • Supports hyper-segmentation & personalization
  • Monitors web activity & fit of key accounts
  • Seamless marketing automation platform integrations


  • Advanced features require technical know-how
  • Premium solution best for larger budgets


Clearbit’s pricing aligns with how you want to deploy its data solutions:

  • Free: 100 records/month, limited features
  • Sales: Contact data enrichment packages (request quote)
  • Marketing: Website visitor intelligence tools (request quote)
  • Operations: Cross-platform data sync & management (request quote)

Custom packages tailored to unique data needs & use cases.

What Users Say

G2: 4.4/5 stars, 616 reviews “I’m quite new to its use and haven’t yet gone into all its capabilities. But as a real estate agent and future SMMA owner: The ability to find, connect and research business details is infinitely useful. Plus there is such an ease of use.” – Jarod Z.

Capterra: 4.5/5 stars, 33 reviews
“Clearbit has been crucial in getting leads for companies and for accessing emails of important personnel very easily. Not only it its extension easy to use and intuitive, but it also generously provides free monthly credits.” – Fahad D.


Apollo combines an extensive contact database with powerful sales engagement features, making it a robust RocketReach alternative. For a detailed comparison, read our vs RocketReach analysis.


  • Founded in 2015
  • 500-1000 employees
  • 275M+ contacts, 72M+ companies

Key Features

  • Large B2B database with validated emails & direct dials
  • Granular search filters & real-time data enrichment
  • LinkedIn & Gmail integrations for smooth prospecting
  • AI-powered lead scoring & sales guidance
  • Multi-channel sequences (email, calls, social) & analytics
  • Native dialer & call recording for sales efficiency

Pros & Cons


  • Quality contact data for targeted outreach
  • AI-assisted lead prioritization & engagement
  • Productivity tools streamline sales workflow
  • Analytics reports track performance KPIs
  • Integrations enhance data accessibility & use


  • Higher price point than some competitors
  • Robust platform requires time to fully leverage

Pricing offers plans for individuals and teams of varying sizes:

  • Free: 5 credits/month, basic search & prospecting
  • Essential: $49/month, 20 credits & leads/month
  • Professional: $149/month, 100 credits & leads/month
  • Enterprise: Volume data access & support (request quote)

Discounts available with annual billing. Additional add-ons possible.

What Users Say

G2: 4.8/5 stars, 6638 reviews “Apollo has great data quality, a full feature set, every integration you may need, the ability to perform execution within the platform and have it reflected accurately in the CRM, superior support, and it’s easy to start and integrate.” – Danny M.

Capterra: 4.8/5 stars, 6638 reviews “Apollo beats out any other SEP by housing the data and extracting it from LinkedIn, allowing my team to enroll contacts in sequences much more efficiently. The sequence builder is way more simplified than other SEPs and I complete tasks much faster because of the great UX.” – Haylee T.


Hunter specializes in email finding and verification, offering a more targeted and affordable RocketReach alternative for certain use cases.


  • Founded in 2015
  • 10-50 employees
  • 100M+ professional emails indexed

Key Features

  • Domain search for company email format discovery
  • Email Finder for retrieving individual emails
  • Bulk email search & verification tools
  • Email campaign tracking & optimization
  • Google Sheets integration for data management
  • Chrome extension for on-page email lookups

Pros & Cons


  • Affordable email-focused data plans
  • Straightforward search & verification process
  • Useful for email-based outreach campaigns
  • Follows data privacy & anti-spam best practices
  • Simple interface & browser extension


  • Narrower data focus vs all-in-one platforms
  • Lacks direct dials & other key data points

Pricing keeps pricing simple with credit-based subscription plans:

  • Free: 25 monthly searches, 50 verifications
  • Starter: $49/month, 500 searches + 1000 verifications
  • Growth: $149/month, 5000 searches + 10000 verifications
  • Pro: $499/month, 50,000 searches + 100,000 verifications
  • Enterprise: Contact the sales team for exclusive customized plans

Contact for high-volume & annual pricing.

What Users Say

G2: 4.4/5 stars, 526 reviews “I work with Hunter daily as part of the marketing process for one of my clients. This tool helps me find corporate emails that I use to send marketing campaigns to prospect clients.” – Maria Montserrat B.

Capterra: 4.6/5 stars, 608 reviews
“I don’t use all the features that Hunter has. The most important feature for me is to get email format when I search for emails from different companies.” – Darko M.

How to Choose the Best RocketReach Alternative

With numerous RocketReach alternatives available, it’s essential to evaluate your unique needs and priorities to select the best-fit solution. Consider the following factors:

Assess Your Lead Generation Needs

  • Define your target audience & ideal customer profile
  • Determine key data points needed (emails, direct dials, etc)
  • Estimate monthly contact/lead volume requirements
  • Identify must-have features (CRM integration, email verification, etc)

Consider Pricing & Budget

  • Align anticipated usage with subscription costs
  • Factor in potential add-on expenses or one-time fees
  • Look for flexible, scalable plans that can grow with you
  • Take advantage of free trials & demos to validate value

Look for Essential Features

  • Reliable, accurate contact data (emails, direct dials, etc)
  • Regularly refreshed database to ensure data freshness
  • Granular search filters for precise lead targeting
  • Tools to streamline outreach & improve productivity
  • Integrated data enrichment & verification options

Evaluate Ease of Use

  • Intuitive, user-friendly interface for quick adoption
  • Well-documented support resources & tutorials
  • Responsiveness & quality of customer support
  • Seamless integration with existing sales & marketing tools

Check for CRM Integrations

  • Native integrations with your CRM platform
  • Ability to export data in compatible formats
  • Automated data sync to eliminate manual entry
  • Bi-directional data flow to maximize utility

By thoroughly assessing these aspects and weighing the unique strengths of each RocketReach alternative, you can identify the solution that best aligns with your lead generation goals and empowers your team for success.

Final Thoughts

In the dynamic landscape of lead generation, RocketReach has established itself as a go-to resource for many professionals. However, as business needs evolve and diversify, exploring RocketReach alternatives can unveil new opportunities to elevate your outreach efforts.

From Swordfish AI’s mobile-first data to ZoomInfo’s vast B2B intelligence, each alternative brings a unique blend of features and capabilities to the table. By carefully evaluating your priorities and considering factors like data accuracy, platform usability, and integration potential, you can select the solution that will propel your lead generation to new heights.

Remember, the best RocketReach alternative is the one that seamlessly aligns with your workflow, delivers reliable data, and empowers your team to forge meaningful connections with your target audience. By investing in the right tool and honing your outreach strategy, you’ll be well-equipped to unlock new opportunities and drive sustained growth in the years ahead.


  1. What is RocketReach used for? RocketReach is a lead generation and contact data platform used by sales, marketing, and recruitment professionals to quickly find and connect with prospects, customers, and candidates.
  2. How do RocketReach alternatives work? RocketReach alternatives provide similar contact data and lead generation capabilities through web-based platforms, browser extensions, and integrations. They collect and verify professional contact information from various public sources and make it readily accessible to users.
  3. What are the best RocketReach alternatives? Top RocketReach alternatives include Swordfish AI, ZoomInfo, Lead411, Lusha, ContactOut, UpLead, Seamless AI, Clearbit,, and The best option depends on your specific data needs, budget, and feature preferences.
  4. How much do RocketReach competitors cost? RocketReach competitors vary in pricing, with plans ranging from $50 to over $1,000 per month depending on data volume, user seats, and feature access. Many offer free trials and flexible packages to accommodate different team sizes and use cases.
  5. What should I look for in a RocketReach alternative? When evaluating RocketReach alternatives, prioritize data accuracy and coverage, search and filtering options, ease of use, CRM integration capabilities, and alignment with your budget. Assess each platform’s strengths against your unique prospecting requirements.
  6. Can I use a RocketReach alternative for free? Many RocketReach alternatives offer limited free plans or trials to let you test out core features. However, free options typically come with data restrictions and reduced functionality compared to paid subscriptions.
  7. Which RocketReach alternative is easiest to use? Ease of use is subjective, but platforms like Lusha, UpLead, and ContactOut are known for their intuitive interfaces and user-friendly features. Ultimately, the easiest RocketReach alternative is one that seamlessly integrates with your existing workflow.
  8. How accurate is the data provided by RocketReach alternatives? Data accuracy varies across RocketReach alternatives, but top providers typically offer 90%+ accuracy for professional emails and direct dial phone numbers. Platforms that employ real-time verification and frequent data refreshes tend to deliver more reliable information.
  9. Can I integrate RocketReach alternatives with my CRM? Yes, most RocketReach alternatives offer direct integrations with popular CRMs like Salesforce, HubSpot, and Pipedrive. This allows you to seamlessly import contact data and enrich existing records without manual entry.
  10. Are RocketReach alternatives compliant with data privacy regulations? Reputable RocketReach alternatives adhere to data privacy laws like GDPR and CCPA. They collect and process contact information in compliance with applicable regulations and offer features to help users maintain compliant prospecting practices. However, it’s important to review each provider’s specific policies and practices.

This expanded guide provides an in-depth exploration of the top RocketReach alternatives, empowering you with the insights needed to select the best solution for your lead generation needs. By leveraging this comprehensive resource and carefully evaluating your options, you can confidently choose a RocketReach alternative that will elevate your outreach efforts and drive meaningful growth for your business.