Lusha Review 2024: Powerful B2B Lead Generation Platform

March 26, 2024

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Generating high-quality B2B leads is crucial for sales and marketing success, but manually researching contact information is time-consuming. That’s where Lusha comes in. Lusha is an intelligent go-to-market platform that provides accurate B2B contact and company data to streamline prospecting.

In this in-depth Lusha review, we’ll take a closer look at:

  • Key features
  • Pricing
  • Pros and cons
  • How it compares to alternatives
  • Real user reviews

By the end, you’ll know if Lusha is the right solution for your B2B lead generation needs. Let’s dive in!

What is Lusha?


Overview and Key Features

Lusha is a sales intelligence platform used by over 800,000 sales and marketing professionals to access accurate B2B contact and company data. Some of its key features include:

  • Direct dials and email addresses for decision makers
  • Detailed company profiles
  • Chrome extension for data enrichment
  • Prospecting tools to build targeted lead lists
  • Job change alerts
  • Intent data to find in-market accounts
  • CRM integrations
  • GDPR and CCPA compliant data

Lusha’s data is crowdsourced from its community of users, providing fresh, reliable information to enhance any B2B outreach.

Who is Lusha For?

Lusha is designed for B2B professionals that need to efficiently find and connect with their ideal customers. This includes roles like:

  • Sales Development Representatives
  • Account Executives
  • Recruiters
  • Marketing teams
  • Founders

Any B2B professional looking to build targeted prospect lists, enrich their CRM data, and streamline their outreach can benefit from Lusha.

How Lusha Works

Let’s take a closer look at some of Lusha’s core features and how they work.

Finding B2B Contact Data

One of Lusha’s primary use cases is finding direct contact information, like email addresses and phone numbers, for B2B decision makers.

There are a few ways to do this in Lusha:

  1. Search for a prospect on the Lusha platform
  2. Use the Chrome extension on LinkedIn profiles
  3. Bulk enrich lists of contacts or companies
Lusha Finding B2b Contact Data

Lusha cross-references data points to ensure the contact information is accurate and up-to-date. Once found, you can export the data to your CRM or sales engagement tool.

Prospecting Lists

In addition to finding individual contacts, you can use Lusha to build hyper-targeted prospect lists.

With the prospecting tool, simply enter your criteria like:

  • Job titles
  • Company size
  • Industry
  • Location
  • Technologies used
Lusha Prospecting Lists

Lusha will provide a list of matching contacts with verified emails and phone numbers that fit your ideal customer profile. You can then save these lists or push them to your CRM.

CRM Integrations

To streamline data enrichment, Lusha integrates with popular CRMs and sales tools, including:

  • Salesforce
  • HubSpot
  • Pipedrive
  • SalesLoft
  • Outreach
Lusha Crm Integrations

This lets you automatically enrich records with fresh data and push new contacts from Lusha into your database. You can set up these integrations in a few clicks from the Lusha dashboard.

Chrome Extension

Lusha’s Chrome extension allows you to view contact and company details as you browse the web. It works seamlessly on sites like LinkedIn to display information like:

  • Direct phone numbers
  • Email addresses
  • Company details
  • Social profiles
Lusha Chrome Extension

With a click, you can save this data to Lusha or your CRM without disrupting your workflow. It’s an efficient way to capture key information as you come across potential prospects online.

Lusha Pricing

Pricing Plans

Lusha offers several pricing tiers to fit different needs and budgets:

  • Free: 5 credits/month
  • Pro: $49/month for 40 credits
  • Premium: $79/month for 80 credits
  • Scale: Custom pricing
Lusha Pricing

Plans can be billed monthly or annually for a discount. Each credit lets you unlock contact information for one prospect across email, phone, and social profiles.

Free Trial and Credits

One standout aspect of Lusha’s pricing is the ability to get started for free. All users get 5 free credits per month, which is enough to test out the core features.

Lusha also provides opportunities to earn more free credits by:

  • Inviting colleagues
  • Participating in the community
  • Providing product feedback

While 5 credits won’t sustain a full sales program, it’s a generous free tier compared to many alternatives that require payment upfront.

Lusha Pros and Cons

As with any tool, there are advantages and disadvantages to consider. Here are some key pros and cons of Lusha:


  • High data accuracy for contacts and companies
  • Generous free plan with 5 credits/month
  • Easy to use Chrome extension
  • Detailed prospecting filters
  • Integrates with popular CRMs
  • GDPR and CCPA compliant
  • Responsive customer support


  • Credits can run out quickly for high-volume teams
  • User interface can be slow at times
  • Some inaccurate data reported by users
  • Pricey compared to lower-tier competitors

Overall, Lusha excels at providing reliable B2B contact data at scale. The free tier is enticing, but larger teams will likely need to upgrade to a paid plan for sufficient usage.

Lusha vs Competitors

Let’s see how Lusha compares to some of its top competitors for B2B prospecting.

Lusha vs ZoomInfo


ZoomInfo is a leading B2B intelligence platform with a more extensive database than Lusha. However, ZoomInfo plans start at $14,995/year, while Lusha offers affordable monthly pricing and a free plan. Lusha is easier to start using immediately. Learn more about how Lusha compares to ZoomInfo.

Lusha vs Apollo

Apollo is another popular sales intelligence and prospecting platform. Like Lusha, it offers tools to build prospect lists and enrich CRM data. Apollo’s data is primarily machine-generated, while Lusha relies more on human-verified data, resulting in better overall accuracy. See a detailed comparison of Lusha vs Apollo.

Lusha vs RocketReach


RocketReach is a more affordable alternative to Lusha for finding B2B contacts. However, RocketReach doesn’t offer company data, prospecting tools, or integrations provided by Lusha. This makes Lusha more suitable for account-based sales and marketing efforts. Explore the differences between Lusha and RocketReach.

For more comparisons, check out our articles on Lusha vs Cognism and top Lusha alternatives.

Lusha Customer Reviews

Let’s look at what real Lusha customers have to say on popular review sites.

Capterra Reviews

On Capterra, Lusha has an average rating of 4.5/5 across 150+ reviews. Customers praise the accuracy of contact data, ease of use, and helpful customer support. Some users note that credits can run out quickly.

G2 Reviews

On G2, Lusha has an average rating of 4.6/5 across 200+ reviews. Positive reviews highlight the LinkedIn extension, CRM integrations, and affordable pricing compared to alternatives like ZoomInfo. A few users report occasional data inaccuracies.

Key Takeaways

  • Lusha is a powerful B2B lead generation platform providing accurate contact and company data at scale.
  • Key features include direct dials/emails, prospecting tools, job change alerts, intent data, and CRM integrations.
  • Lusha offers affordable monthly pricing and a generous free plan with 5 credits per month.
  • Customers praise Lusha’s data accuracy, Chrome extension, and ease of use. Some report occasional inaccuracies.
  • Compared to alternatives, Lusha stands out for its data accuracy, affordability, and CRM integrations.

Overall, Lusha is a strong choice for B2B revenue teams looking to quickly find contact information and build targeted prospect lists. It’s especially well-suited for teams using popular CRMs and sales engagement tools.

Lusha FAQ

  1. How accurate is Lusha’s contact data? Lusha’s data is known for its accuracy, as it is largely human-verified by Lusha’s user community. While no database is 100% accurate, Lusha fares well compared to competitors.
  2. Does Lusha have a free trial? Yes, all Lusha users get 5 free credits per month, which can be used to look up contact details. This acts as an ongoing free trial to test the tool.
  3. What CRMs does Lusha integrate with? Lusha integrates directly with Salesforce, HubSpot, Pipedrive, and other popular CRMs. It also connects to thousands of apps via Zapier for custom integrations.
  4. How does Lusha ensure GDPR compliance? Lusha is GDPR and CCPA compliant, with regular third-party audits. It only collects business contact data and offers tools for users to maintain compliance.
  5. What is Lusha’s refund policy? Lusha offers refunds within 30 days of annual subscription purchases if you are unsatisfied with the service. Monthly plans can be cancelled at any time.