11 Best Lusha Alternatives for B2B Lead Generation in 2024

March 26, 2024

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As a B2B sales or marketing professional, having access to accurate contact data is crucial for effective outreach. While Lusha has been a popular choice, it’s not without limitations. Luckily, there are now many top-notch Lusha alternatives that provide even more value.

In this comprehensive guide, we’ll explore 11 of the best Lusha competitors, comparing key features, pricing, pros & cons, and real user reviews. Whether you need more affordable options, higher data accuracy, or advanced capabilities, you’ll find the ideal solution here.

By the end, you’ll be equipped to choose the perfect Lusha alternative to take your lead generation to the next level in 2024 and beyond. Let’s dive in!

What is Lusha?


Lusha is a popular B2B contact and company data platform used by over 800,000 sales and marketing professionals. It provides direct dials, mobile numbers, email addresses, and other info to help reps connect with prospects.

How Lusha Works

Lusha operates as a browser extension and web app. Users can search for contacts by name or company, and Lusha will return any available data. This information can then be saved to the user’s Lusha account or exported to a CRM.

Lusha also offers integrations with platforms like LinkedIn Sales Navigator, allowing users to view contact details while browsing prospects on LinkedIn.

Limitations of Lusha

While Lusha is a robust tool, it does have some drawbacks that reviewers frequently highlight:

  • Inaccurate or outdated contact information
  • Daily limits on credits/searches
  • Lacking advanced features (intent data, technographics, etc.)
  • High price for features included

For these reasons, sales and marketing teams often seek out Lusha alternatives that offer higher quality data, more flexible pricing, and enhanced capabilities.

Top Lusha Alternatives

Now let’s look at 11 of the best Lusha alternatives on the market today. For each, we’ll cover key features, pros & cons, pricing, and customer reviews to help you compare options.

1. Cognism


Cognism is a popular Lusha alternative, best for teams needing accurate, GDPR-compliant B2B contact data at scale. Cognism’s database includes 400M profiles and 12M companies globally. For a detailed comparison, check out our Cognism vs Lusha review.

Cognism vs Lusha

  • Larger, more accurate database
  • Unlimited usage with no credit system
  • 95%+ validated contact data
  • Advanced features like intent data
  • Higher data coverage for US & EMEA

Key Features

  • 100M+ global contacts
  • API and bulk data exports
  • Multi-channel data discovery
  • Contacts for 43 industries
  • Web extensibility with CRM integration

Pros & Cons

✔️ Reliable GDPR-compliant data

✔️ Unlimited data views & exports

✔️ Robust API solutions

✔️ User-friendly with fast support

❌ Higher pricing than some options

❌ Custom data attributes only for enterprise


Cognism offers customized pricing based on data needs, number of users, and platform configuration. Request a quote for detailed pricing.

Customer Reviews

“Cognism has the best level of high-quality, compliant data compared to Lusha and ZoomInfo. It’s very forward-thinking, and no other tools provide the breadth of features available all in one succinct platform.” – Verified G2 Review

2. ZoomInfo


ZoomInfo is an enterprise-grade Lusha alternative known for its vast B2B database. With detailed company insights and technographic data, it’s popular among enterprise sales teams. Learn more in this ZoomInfo vs Lusha comparison.

Key Features

  • 220M+ professional profiles
  • Technographic & intent data
  • 100+ data attributes
  • Advanced prospecting filters
  • Growth acceleration tools

Pros & Cons

✔️ Extensive data coverage

✔️ Data accuracy & recency

✔️ Advanced insights for sales intelligence

✔️ Robust enterprise functionality

❌ Expensive plans & confusing pricing

❌ Some data inaccuracies reported

❌ Challenging UX & long load times


ZoomInfo pricing is available upon request, with plans starting around $15K annually. Pricing scales based on data access, features & number of users.

Customer Reviews

“ZoomInfo is great for researching companies and building targeted lists for outreach. The data quality is generally very good. However, it’s quite expensive compared to similar tools.” – TrustRadius Review

3. RocketReach


RocketReach offers affordable yet powerful B2B contact search solutions. With 700M+ profiles, it’s useful for sales teams needing to quickly find verified emails and direct dials. See how it compares in our Lusha vs RocketReach head-to-head.

Key Features

  • 700M+ profiles & 35M companies
  • 90%+ accurate emails/direct dials
  • Salesforce & Marketo integrations
  • Powerful search operators
  • Bulk contact exports

Pros & Cons

✔️ Accurate & affordable data

✔️ Generous credit limits

✔️ Easy to find contact info at scale

✔️ Helpful search operators

❌ Occasionally incomplete data

❌ Some false positives

❌ No data enrichment or ICP insights


RocketReach starts at $59/month for 1500 lookups. The popular Pro plan is $119/month for 5000 lookups and extra features.

Customer Reviews

“RocketReach is simple but powerful. I can quickly find almost anyone’s email or phone number in a few clicks. The data is very accurate for the price.” – G2 Reviewer

4. Lead411


Lead411 provides a solid Lusha alternative for teams doing targeted B2B prospecting. With 31M contacts and 13M companies, its data helps identify decision makers fast.

Key Features

  • Real-time contact insights
  • Buyer intent indicators
  • Targetable search selects
  • Outreach tracking & notifications
  • Zapier, Salesforce & HubSpot integrations

Pros & Cons

✔️ Clean & intuitive platform

✔️ High quality contact & company data

✔️ Customizable dashboards & reports

✔️ Helpful prospecting notifications

❌ Lower data coverage vs competitors

❌ Intent data insights fairly basic

❌ High price jump from Pro to Enterprise


Lead411 pricing starts at $99/month for the Basic plan with 500 leads. Pro is $199/month for 1000 leads. Enterprise pricing is available upon request.

Customer Reviews

“Lead411 is a great resource to have in your back pocket. I have been able to find qualified leads that turn into real opportunities. You can’t expect any data provider to be 100% accurate, but I’ve found Lead411 to be very reliable.” – TrustRadius Reviewer

5. Adapt.io


Adapt is a fast-growing B2B sales intelligence platform and Lusha alternative. Offering 212M contacts across 39M companies, it provides deep sales insights to close more deals.

Key Features

  • Precise contact & company search
  • Sales triggers & buyer intent data
  • LinkedIn Sales Nav integration
  • Wide range of targetable attributes
  • Chrome extension for convenient data

Pros & Cons

✔️ Accurate, high-quality data

✔️ Helpful sales intelligence insights

✔️ Strong onboarding & customer support

✔️ Frequent proactive data updates

❌ Lacking technographic data depth

❌ Limited company data vs top alternatives

❌ Higher learning curve than similar tools


Adapt.io offers customized pricing based on your data requirements, users and value. Contact the Adapt sales team for a personalized quote.

Customer Reviews

“Adapt blows away the competition. The data is more accurate and regularly updated. I used to waste time chasing bad contacts, but Adapt gives me confidence that I’m reaching out to the right people. Game changer!” – G2 Reviewer

6. Seamless.AI


Seamless.AI is a popular AI-powered Lusha alternative for B2B lead generation. Boasting 780M+ contacts, it provides quick access to prospect data for sales teams.

Key Features

  • Real-time data verification
  • Robust search filters & targeting
  • Database verification every 30-90 days
  • URL-to-personal email finder
  • Contact data change notifications

Pros & Cons

✔️ Clean & easy-to-use platform

✔️ Accurate contact info vs competitors

✔️ Strong, responsive support team

✔️ Custom targeting for data exports

❌ Average transparency on data methods

❌ Occasional inconsistencies in data

❌ Higher learning curve for setup


Seamless.AI starts at $125/month for 250 credits. Pro is $500/month for 1250 credits. Enterprise pricing available upon request.

Customer Reviews

“Seamless is great for quickly accessing contact information, but you have to manually verify a good amount. Pricing can get steep if you do heavy prospecting. But overall, a solid tool for any SDR.” – Capterra Review

7. Clearbit


Clearbit is a popular data enrichment tool and Lusha alternative. With 250+ data attributes, it provides deep company & contact insights for more effective outreach.

Key Features

  • 175M contacts at 6M companies
  • 200+ firmographic & technographic attributes
  • Data enrichment API
  • Real-time notifications on prospect changes
  • Reveal web visitor intelligence

Pros & Cons

✔️ High-quality contact & company data

✔️ Rich firmographic & technographic info

✔️ Advanced enrichment capabilities

✔️ Powerful tools for segmentation

❌ Lower volume of data vs top alternatives

❌ High usage can get expensive

❌ Some integration sync issues reported


Clearbit pricing ranges from $99-$2499/month based on data volume and feature access. Enterprise plans are customized.

Customer Reviews

“Clearbit is a must-have for any B2B sales team. The enrichment gives me the context needed to personalize every interaction. We’ve improved conversion rates and ASP since adopting it.” – G2 Review

8. UpLead


UpLead provides an intuitive B2B contact data platform and solid Lusha alternative. Its affordable plans and easy UI make it popular with growth-focused sales teams.

Key Features

  • 108M+ contacts in 200+ countries
  • 14M+ company profiles with insights
  • 50+ search criteria & data points
  • Real-time email verification
  • Zapier, PipeDrive & Salesforce integrations

Pros & Cons

✔️ Affordable pricing & unlimited plan

✔️ Strong data accuracy & deliverability rates

✔️ Helpful granular search capabilities

✔️ Easy UI & fast customer support

❌ Missing some niche company data points

❌ Occasional delays in data refreshing

❌ Integrations not as robust as alternatives


UpLead pricing starts at $74/month for 3600 credits on annual plans. Its popular Plus plan is $149/month for 10,800 credits. UpLead also uniquely offers an unlimited plan for $249/month with high limits.

Customer Reviews

“UpLead has been a great investment for our team. The data quality is very high and I’m able to find contact info that other tools miss. For the price, it’s unbeatable for B2B sales teams.” – Capterra Reviewer

9. LeadIQ


LeadIQ is a strong Lusha competitor focused on streamlining B2B prospecting. With LinkedIn automation, outreach tools and lead discovery features, it helps SDRs generate more

Key Features

  • 110M+ contacts
  • Automatic LinkedIn prospecting
  • Contact data integration to Salesforce & Salesloft
  • Click-to-call, email, dial & text from any web page
  • Data health monitoring

Pros & Cons

✔️ Robust & feature-rich prospecting tools

✔️ Very user-friendly with clean UI/UX

✔️ Contact data auto-syncs with popular tools

✔️ Tech-forward with regular updates

❌ Some data accuracy misses vs peers

❌ Pricey for very small team or solopreneurs

❌ Occasional tracking & notification issues


LeadIQ starts at $90/month for 500 credits & 1 user. Standard is $270/month for 1500 credits & 3 users. Enterprise plans are customized with high-value service.

Customer Reviews

“LeadIQ is a prospecting Swiss Army knife. It has all the tools I need to engage cold leads across any channel. Since adopting it, I’m generating way more opportunities from outbound.” – G2 Reviewer

10. Slintel


Slintel is a fast-rising B2B intelligence platform recently acquired by 6sense. It’s a quality Lusha alternative with precise buyer insights and data to improve win rates.

Key Features

  • 190M contact profiles across 20M companies
  • 42 technographic data points
  • Accurate buyer topics & keywords
  • Prospect engagement insights
  • Salesforce & Marketo integrations

Pros & Cons

✔️ Accurate technographic & buyer intent data

✔️ Predictive sales intelligence & scoring

✔️ Helpful data enrichment features

✔️ Solid customer support & data team

❌ Higher price point for some SMBs

❌ Less intuitive platform than alternatives

❌ Narrow data focus for certain use cases


Slintel pricing is customized based on your data needs, number of users, and sales intelligence features. Contact the Slintel sales team for a custom quote.

Customer Reviews

“Slintel provides us with accurate contact data but even more valuable buyer intent insights. We now know who to target and their top pain points. Our SDR team loves it!” – TrustRadius Reviewer

11. Apollo.io


Apollo.io is a popular sales engagement and Lusha alternative. With prospecting and outreach tools plus a 250M contact database, it helps teams connect with more leads. Dive deeper in this Lusha vs Apollo showdown.

Key Features

  • 250M+ contacts & 60M companies
  • Sales engagement & multi-channel sequences
  • Contact enrichment Chrome extension
  • Lead scoring insights
  • Native CRM integrations

Pros & Cons

✔️ All-in-one prospecting & outreach platform

✔️ High-quality data with enrichment tools

✔️ Helpful engagement analytics & lead scores

✔️ Great customer support & onboarding

❌ Higher price than some alternatives

❌ Significant jump from basic to full platform

❌ Occasional bugs & speed issues reported


Apollo.io starts at $49/month for basic prospecting. The popular Professional plan is $149/month. Their full platform is $399+/month.

Customer Reviews

“Apollo has become essential to our entire sales process. The combination of contact data with engagement tools means my reps can prospect and conduct outreach more efficiently.” – G2 Reviewer

How to Choose the Best Lusha Alternative

With so many great Lusha alternatives available, how do you decide which is right for you? Here are the key factors to consider:

Determine Your Lead Gen Goals

Start by clarifying your core lead generation goals and use cases. Are you focused purely on contact data for cold outreach? Looking for company insights to inform ABM campaigns? Seeking sales intelligence to help spot in-market accounts?

Defining your goals will help you prioritize which features matter most as you compare Lusha alternatives.

Compare Data Accuracy & Coverage

Data quality is critical. There’s no point investing in a lead gen platform if the contact info is unreliable or you can’t find enough relevant leads.

Look for Lusha competitors that maintain at least a 90% data accuracy rate. Ask providers about their reverification and quality assurance practices.

Also consider data coverage, especially if selling into niche verticals. Check for providers with robust data in your target geos and industries.

Assess Ease of Use

You want a lead gen tool that will make your team more efficient, not add complexity. As you test out Lusha alternatives, pay attention to the user experience. How intuitive is the interface? Can you easily build prospect lists and export data?

Read reviews to understand common praises and complaints around ease of use. Providers like Cognism, UpLead and Apollo tend to be highly rated for UX.

Evaluate Integrations

To maximize efficiency, you’ll want a lead gen platform that integrates with your existing sales tech stack. Most top Lusha alternatives offer native integrations with popular CRMs like Salesforce, HubSpot, Pipedrive, etc.

If you rely heavily on LinkedIn for prospecting, look for tools that have a LinkedIn Sales Navigator integration or Chrome extension. LeadIQ and Lusha are known for their LinkedIn prospecting capabilities.

Consider Pricing & Plans

Of course, you’ll need to find a Lusha alternative that fits your budget. Pricing for lead gen tools is usually based on the number of monthly credits (contact lookups) and users.

Tools like UpLead and RocketReach offer very affordable entry points under $100/month. Others like ZoomInfo and Slintel are pricier but offer more sophisticated data and platform options.

Consider your monthly contact data needs and user base to compare plans. Remember, investing in the right lead gen tool will pay off in more closed deals!

Key Takeaways

  • Lusha is a popular B2B contact data tool but has limitations around data accuracy, credit-based pricing, and feature set. Read our full Lusha review for more insights.
  • Top Lusha competitors like Cognism, ZoomInfo, RocketReach, and UpLead offer more comprehensive data, affordable pricing, and advanced capabilities.
  • When evaluating Lusha alternatives, consider your specific lead gen goals, data quality requirements, ease of use, integration needs, and budget.
  • Investing in the right lead gen tool for your team will drive major efficiency and revenue gains. Test out a few options to find the best fit.

Lusha Alternatives FAQ

What’s the most affordable Lusha alternative?

UpLead offers very affordable plans starting at $74/month. RocketReach ($59/month) and Clearbit ($99/month) are also budget-friendly options.

Which Lusha competitor has the best data accuracy?

Cognism is known for its highly accurate, GDPR-compliant B2B data with 95%+ email/phone validity. Seamless.AI and RocketReach also rank well for data accuracy.

What’s the top Lusha alternative for enterprise teams?

ZoomInfo is the leading enterprise-grade sales intelligence and B2B data platform. Slintel (now part of 6sense) is also popular for enterprises running complex sales motions.

Which Lusha alternative is easiest to use?

Apollo.io gets strong reviews for having an intuitive all-in-one platform for data and outreach. Cognism and UpLead also offer user-friendly UIs.

What’s the best overall Lusha alternative?

While the right choice depends on your specific needs, Cognism ranks as the top overall Lusha alternative. It offers the best combination of high quality data, advanced features, ease of use, and responsive customer support at an affordable price point. Test it out!