Cognism vs RocketReach: The Ultimate Comparison Guide for 2024

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Rocketreach Vs Cognism

Are you struggling to decide between Cognism and RocketReach for your B2B data needs in 2024? Choosing the right data intelligence platform is crucial for driving conversions, booking more meetings, and ultimately increasing revenue. While both providers offer extensive contact databases and key features, there are important differences to consider.

In this comprehensive guide, we’ll dive deep into the features, data coverage and quality, pricing, compliance, and more to help you make an informed decision. As an industry expert with years of experience evaluating B2B data providers, I’ll share insider knowledge and nuanced insights you won’t find elsewhere.

By the end, you’ll have a clear understanding of how Cognism and RocketReach stack up and which one is the best fit for your unique business requirements. Let’s get started!

Features Face-Off: Cognism vs RocketReach

Both Cognism and RocketReach bring powerful features to the table. Here’s a closer look at what each platform offers:

Cognism’s Key Features

  • Vast, accurate, and regularly updated GLOBAL contact database
  • Diamond Verified Phone Data® provides phone-validated, high-quality mobile numbers
  • 2x the US mobile coverage compared to competitors
  • The most complete, extensive data for the EMEA region
  • Integrated Bombora intent data for tracking buyer interests
  • Unrestricted data views and exporting for ultimate flexibility

To learn more about Cognism’s capabilities, check out our in-depth Cognism review.

RocketReach’s Key Features

  • Extensive database with personal and professional emails, mobile numbers, and direct dials
  • Handy browser extension for seamless data access
  • Detailed org charts and company trends data
  • CRM enrichment to append existing records
  • Wide range of CRM integrations

For a closer look at RocketReach’s pros and cons, read our comprehensive RocketReach review.

Global database
Phone-verified mobile data✓ (Diamond Data®)X
US mobile coverage2x moreStandard
EMEA data coverageMost completeIncluded
Intent data✓ (Bombora)
Unrestricted data views/exportsX
Browser extension
Org chartsX
CRM enrichment
CRM integrations

As you can see, while there is some overlap, Cognism stands out with its unrivaled phone-verified Diamond Data®, unrestricted access, and superior EMEA coverage. However, RocketReach does provide org charts which may be valuable for certain use cases.

Comparing Data Coverage and Quality

When it comes to B2B intelligence, the quality and reach of the underlying data is paramount. Let’s see how Cognism and RocketReach compare:

Cognism’s Data Advantage

Cognism Dashboard

Cognism takes pride in offering the most extensive and accurate data, especially for EMEA and the US. Some key advantages include:

  • Meticulously phone-verified numbers for maximum connectivity
  • The most complete, reliable European data available
  • 2x the US mobile number coverage compared to other providers

Cognism achieves this through a rigorous data gathering and verification process. It combines proprietary sources with best-in-class third-party providers. Advanced machine learning algorithms check millions of data points daily. Then, Cognism’s in-house research team manually verifies the data to ensure pristine quality and compliance.

The crown jewel is Cognism’s Diamond Data® – an exclusive, phone-verified mobile number dataset that empowers sales teams to have 3x more conversations. With Diamond Data®, 87% of your prospecting list becomes instantly contactable, leading to a 54% increase in mobile coverage. The proof is in the results – 70% of meetings are booked using Cognism’s mobile numbers.

Discover how Cognism stacks up against other popular providers like Lusha, ZoomInfo and Apollo.

RocketReach’s Data Coverage

Rocketreach Dashboard

RocketReach, on the other hand, boasts an extensive worldwide database, but lacks some of the specific coverage details shared by Cognism. It aggregates data from various sources, including:

  • User-provided data from forms and account creation
  • Automated methods like cookies and usage tracking
  • Public sources such as social media and corporate websites
  • Third-party data brokers and enrichment services

While certainly comprehensive, some RocketReach user reviews indicate room for improvement in data accuracy and mobile number coverage compared to alternatives.

Pricing Differences

Pricing is often a key factor when selecting a data intelligence vendor. Here’s how the cost models differ between Cognism and RocketReach:

Cognism’s Pricing Model

Cognism Pricing

Cognism aims to help users overcome data scarcity with flexible packages and unrestricted access. Key things to note:

  • Seat-based plans tailored to individual user needs
  • Unrestricted data views and page-level exports
  • All plans include web app, Chrome extension, and integrations
  • Additional features like intent data available as add-ons

Specific pricing details aren’t publicly listed since quotes depend on your company’s unique requirements. However, Cognism’s approach enables users to focus on finding the RIGHT data without worrying about usage limits holding them back.

RocketReach’s Pricing Plans

Rocketreach Pricing

RocketReach offers three core plans with varying features and data access:

  • Essentials: Emails only, basic integrations
  • Pro: Emails and phones, more integrations
  • Ultimate: Emails, phones, advanced integrations, org charts, API access

Bulk data access and certain integrations are limited to higher-priced plans. The Essentials plan starts at $48/month, but final costs will depend on your specific needs.

For the most accurate, up-to-date pricing on both platforms, you’ll want to contact the providers directly for a customized quote based on your company size, data requirements, and intended use cases.

Evaluating Ease of Use

A powerful data intelligence platform is only useful if your team can easily leverage it. In general, user reviews praise both Cognism and RocketReach for their intuitive interfaces and ease of use.

RocketReach users frequently mention the platform is very easy to learn and navigate, with helpful features like the browser extension and CSV uploads. Some less tech-savvy users report occasional hiccups, but smooth sailing overall.

Cognism similarly receives high marks for usability, with sales teams and growth marketers quickly getting up to speed. Users appreciate the streamlined interface, powerful search and filtering capabilities, and seamless CRM integrations.

If ease of use is a top priority, you might also consider Cognism alternatives or RocketReach alternatives known for their intuitive interfaces.

Compliance Considerations

Using B2B contact data comes with vital compliance responsibilities. Failing to adhere to data privacy regulations like GDPR and CCPA can result in massive fines and reputational damage.

Cognism takes compliance extremely seriously and ensures all data is GDPR and CCPA compliant. Its rigorous verification processes, consent handling, and adherence to data privacy best practices provides users with peace of mind. Cognism also offers a straightforward opt-out process for individuals who wish to remove their data.

RocketReach’s data is CCPA compliant, but I did not find a clear GDPR compliance statement in my research. If you have concerns, I recommend confirming their latest compliance status directly. Like Cognism, RocketReach provides an opt-out mechanism for data removal requests.

Integrations Breakdown

Integrating contact data with your existing sales and marketing tech stack is crucial for efficient workflows. Both Cognism and RocketReach offer a robust set of integrations.

Cognism integrates with key platforms like Salesforce, HubSpot, Pipedrive, Zapier and more. All of its plans include access to these native integrations for seamless data syncing.

RocketReach also supports popular integrations, but access may be limited by plan tier. For example, Salesforce integration is only available on the highest-priced Ultimate plan. Be sure to confirm the integrations you need are included in your RocketReach package.


Still have questions about Cognism vs RocketReach? I’ll address some of the most common ones below:

  1. How accurate is Cognism’s mobile number data? Cognism’s Diamond Data® is meticulously phone-verified to ensure maximum accuracy and connectability. This process enables Cognism to achieve 3x more conversations and a 54% increase in mobile coverage.
  2. Does RocketReach provide phone-verified data? Based on my research, RocketReach does not offer an equivalent phone-verified dataset like Cognism’s Diamond Data®.
  3. Which provider has better coverage for Europe/EMEA? Cognism is known for having the most extensive and complete European/EMEA data coverage on the market. If this region is a priority, Cognism is the clear choice.
  4. How do the pricing models of Cognism and RocketReach differ? Cognism uses a flexible seat-based model with unrestricted usage, while RocketReach offers specific plans (Essentials, Pro, Ultimate) with tiered feature access. For accurate quotes, contact each provider directly.
  5. Are Cognism and RocketReach GDPR compliant? Cognism is fully GDPR and CCPA compliant. RocketReach is CCPA compliant, but I did not find definitive confirmation of GDPR compliance.
  6. Can I use RocketReach or Cognism data in my CRM? Yes, both platforms offer key CRM integrations, but some RocketReach integrations are limited to higher plans. Cognism includes all integrations on every plan.
  7. Does Cognism or RocketReach offer on-demand phone verification? Cognism offers Diamond Data® for phone-verified numbers and its Diamonds-on-Demand® service can verify specific contacts upon request. I did not find a comparable offering from RocketReach.
  8. Which platform is easier to use overall? Users praise the ease of use for both Cognism and RocketReach. However, Cognism does rate slightly higher in independent reviews.
  9. How do I know if RocketReach or Cognism is right for my business? The right choice depends on your specific needs and priorities, such as target regions, data accuracy, mobile coverage, and budget. Review the key differences outlined in this guide and request demos to determine the best fit.
  10. Can I get a free trial of Cognism or RocketReach? Both providers may offer free trials depending on your company type. Contact them directly and request a demo or trial to test the platforms for yourself before committing.

For more side-by-side comparisons, see how RocketReach fares against Lusha and Apollo.

The Bottom Line on Cognism vs RocketReach

Cognism and RocketReach are both powerful B2B data intelligence platforms with unique strengths:

  • Cognism stands out with phone-verified mobile data, unrivaled EMEA coverage, unrestricted usage, and Diamond Data® for 3x more conversations.
  • RocketReach offers a broad global database with flexible plan options and some unique features like org charts.

Ultimately, the right choice depends on your top priorities, whether that’s maximizing mobile connect rates, focusing on specific regions, aligning costs with needs, or integrating with particular workflows.

For most B2Bs pursuing an outbound strategy, I lean towards recommending Cognism for its verified mobile data, GDPR/CCPA compliance, and stellar reputation for data accuracy. But RocketReach may work well for teams with limited needs or niche use cases.

My advice? Clarify your must-have features, data requirements, and budget. Then, request custom quotes and demos from both providers to see the platforms in action. By thoroughly evaluating the options against your key criteria, you’ll be well equipped to make the optimal choice.

No matter which you choose, arming yourself with high-quality B2B data is an investment that will pay dividends in more pipeline, higher conversion rates, and faster revenue growth. Here’s to your success!

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