Clearbit vs ZoomInfo: Choosing the Best B2B Data Platform in 2024

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Clearbit Vs Zoominfo

Are you trying to decide between Clearbit and ZoomInfo to power your B2B sales and marketing efforts? With both platforms offering robust data enrichment capabilities, it can be a tough choice.

In this ultimate guide, we’ll provide an in-depth comparison of Clearbit vs ZoomInfo, examining their key features, data quality, integrations, pricing, and more. By the end, you’ll have the knowledge you need to confidently select the best platform for your B2B data needs.

Why Quality B2B Data Matters

Having access to accurate, comprehensive B2B data is critical for go-to-market success. It enables you to:

  • Identify and target your ideal customer profiles
  • Personalize outreach at scale
  • Shorten sales cycles
  • Improve conversion rates
  • Make data-driven decisions

However, not all B2B data platforms are created equal. Let’s dive into how Clearbit and ZoomInfo stack up.

Clearbit Overview


Clearbit is a leading B2B data activation platform used by over 1,500 companies including Asana, Segment, and Drift. Its key offerings include:

  • Data Enrichment: Clearbit’s API and integrations enable you to enrich leads and accounts with fresh, accurate firmographic and demographic data in real-time. Over 250 data points are available.
  • Prospecting: Build highly targeted prospect lists using 100+ search filters like technologies used, funding, and more. Get contact details for key decision makers.
  • Reveal: Identify anonymous website visitors and customize their experience using firmographic data.

Clearbit’s data is sourced from public online sources, proprietary partnerships, and aggregation from multiple providers. They process over 20 billion records each month.

ZoomInfo Overview


ZoomInfo is a leading go-to-market intelligence platform serving over 30,000 companies worldwide. Its database contains information on more than 220 million business professionals and 100 million companies. Core capabilities include:

  • Contact & Company Search: Find key decision makers using 300+ advanced search filters. Access direct dials, verified email addresses, org charts, and more.
  • Sales Intelligence: Gain insights into company hierarchies, funding, technologies used, and more to improve targeting and personalization.
  • Workflows: Automate sales outreach, scoring, and territory assignment based on customizable criteria.

ZoomInfo’s database is compiled through automated public web extraction, contributory networks, and human verification. They update their data at least every 90 days.

Feature Comparison

Now let’s examine how Clearbit and ZoomInfo compare across key features:

Database Size200M+ companies, 395M contacts100M+ companies, 220M+ contacts
Contact Data PointsFull name, emails, phonesFull name, email, direct dial, mobile, bios, photos
Company Data PointsFirmographics, location, contacts, newsFirmographics, news, hierarchy, spending, technologies
Data Update FrequencyReal time, up to hourlyAt least every 90 days, often weekly
Integrations100+ including Salesforce, Marketo, HubSpot50+ including Salesforce, Dynamics, HubSpot
Target CustomersSMB and mid-market B2BEnterprise B2B
SupportHelp center, emailHelp center, chat, phone, dedicated CSM
PricingStarts at $6,995/yr for 12,500 recordsCustom pricing based on records & seats

As shown above, both platforms offer robust B2B data across a wide range of data points. However, there are a few key differences:

  • ZoomInfo provides direct dials and mobile numbers, while Clearbit does not. If reaching prospects by phone is a priority, ZoomInfo may be a better fit.
  • Clearbit updates its data in real-time, while ZoomInfo updates at least every 90 days. For fast-moving companies, Clearbit’s data may be more current.
  • Clearbit offers transparent volume-based pricing, while ZoomInfo requires a custom quote. Clearbit may be more startup-friendly.

Data Quality & Accuracy

When it comes to B2B data, quality and accuracy are paramount. Both Clearbit and ZoomInfo employ rigorous methods to ensure high-quality data:

Clearbit’s Approach:

  • Real-time aggregation from 250+ data sources
  • AI and human verification
  • 90%+ email deliverability guarantee
  • 96%+ validity for phone data
  • Automatic contact owner and industry code detection
Clearbit Home

ZoomInfo’s Approach:

  • Web extraction from 50M+ domains
  • Human verification of machine-collected data
  • AI algorithms for deduplication and validation
  • 95%+ email deliverability guarantee
  • Identified contact number fill rate of 90%+
Zoominfo Works

In terms of match rates, Clearbit surfaces data on 98%+ of all B2B domains, while ZoomInfo’s fill rates vary by data point, with 95%+ company match rates.

Ultimately, both platforms deliver high-quality data you can rely on. For the most accurate results, we recommend testing both platforms on a subset of your data.


Integrating B2B data into your existing sales and marketing tech stack is crucial for efficiency. Clearbit and ZoomInfo both offer extensive integration options:

Popular Clearbit Integrations:

  • CRMs: Salesforce, HubSpot, Pipedrive, Close
  • MAPs: Marketo, HubSpot, Pardot,
  • Sales Engagement: Outreach, SalesLoft, Groove
  • Data Warehouses: Snowflake, Redshift, BigQuery
  • Other: Segment, Zapier, Drift, Slack
Clearbit Integrations

Popular ZoomInfo Integrations:

  • CRMs: Salesforce, Microsoft Dynamics, SugarCRM
  • MAPs: Marketo, Eloqua, HubSpot, Pardot
  • Sales Enablement: Outreach, SalesLoft, Xant
  • Business Intelligence: Tableau, Domo, Power BI
  • Other: LinkedIn Sales Navigator,, Alyce
Zoominfo Integrations

Both platforms also offer open APIs and webhooks for custom integrations. With 100+ pre-built integrations, Clearbit may have a slight edge in this category.

Customer Support

When issues arise, having access to timely, knowledgeable support is essential. Here’s how Clearbit and ZoomInfo approach customer care:

Clearbit Support:

  • Extensive help center with guides and tutorials
  • Video demos and use cases
  • Support tickets via email
  • Chat support on Enterprise plans
  • Dedicated Slack community

ZoomInfo Support:

  • Searchable knowledge base
  • Live chat support
  • Email and phone support
  • Dedicated customer success manager on enterprise plans
  • Training webinars and documentation

While both offer self-serve and human support options, ZoomInfo’s live chat and phone support may give them an advantage for users who prefer real-time assistance.


Pricing is often a major factor when selecting a B2B data platform. Clearbit and ZoomInfo take different approaches:

Clearbit Pricing:

  • Starter: $6,995/year for 12,500 records
  • Growth: $11,995/year for 25,000 records
  • Enterprise: Custom pricing
Clearbit Pricing

Volume discounts and add-ons available. 30-day free trial.

ZoomInfo Pricing:

  • Contact/Company Data: Custom pricing based on records, users, features
  • Custom packages available for marketers, sales reps, recruiters
  • Add-on options for workflow automation, org charts, and more
Zoominfo Pricing

Free trials are not typically offered. Annual contracts are the norm.

In general, Clearbit offers more transparent and startup-friendly pricing, while ZoomInfo is geared towards enterprises with larger budgets.

If budget is a concern, you may want to explore ZoomInfo alternatives or compare pricing with UpLead.

Key Takeaways

  • Both Clearbit and ZoomInfo are powerful B2B data platforms with robust features
  • Clearbit offers real-time data enrichment, while ZoomInfo has the largest database
  • ZoomInfo provides mobile numbers and direct dials, while Clearbit focuses on emails
  • Both platforms offer high-quality data and extensive integrations
  • Clearbit has transparent pricing, while ZoomInfo is built for enterprise budgets

Making the Right Choice

Ultimately, the right platform depends on your unique business needs and goals.

Choose Clearbit if:

  • Real-time data enrichment is a priority
  • You need flexible, volume-based pricing
  • Connecting data across your stack via integrations is crucial

Choose ZoomInfo if:

  • You need the largest, most comprehensive B2B database
  • Reaching prospects via direct dial or mobile is important
  • You have a large team and enterprise budget

If you’re still unsure, we recommend running a pilot of both platforms side-by-side to compare match rates, data accuracy, and ROI for your specific use case.

If neither Clearbit nor ZoomInfo seem like the perfect fit, don’t worry. There are plenty of other excellent B2B data providers to choose from, including Apollo, Lusha, Cognism, and more. Check out our Clearbit alternatives and ZoomInfo alternatives guides for in-depth comparisons.

Frequently Asked Questions

  1. Is Clearbit’s data quality better than ZoomInfo?

Both platforms offer high quality data powered by AI and human verification. However, Clearbit may have an edge when it comes to email deliverability rates and real-time data.

  1. Does ZoomInfo offer free trials?

Unlike Clearbit, ZoomInfo does not typically offer free trials. However, they do offer custom demos upon request.

  1. What is Clearbit’s pricing model?

Clearbit offers volume-based annual plans starting at $6,995/year for 12.5K records, with the option to purchase additional records as needed. They also offer customizable enterprise plans.

  1. Can I integrate ZoomInfo with my CRM?

Yes, ZoomInfo offers native integrations with popular CRMs like Salesforce, Microsoft Dynamics, SugarCRM, and more. They also offer an open API for custom connections.

  1. What types of data do Clearbit and ZoomInfo provide?

Clearbit and ZoomInfo both offer firmographic data like company size, revenue, industry as well as demographic data like contact names, titles, emails and phone numbers. ZoomInfo also provides org charts and mobile numbers.

  1. What is ZoomInfo’s database size?

As of 2024, ZoomInfo’s database contains over 100 million companies and 220 million business professional profiles. It is the largest B2B database on the market.

  1. Does Clearbit offer real-time data enrichment?

Yes, one of Clearbit’s key differentiators is real-time data refreshes. Their API can enrich contacts and companies with fresh data in milliseconds as they are created in your CRM or MAPs.

  1. How often is ZoomInfo’s data updated?

ZoomInfo refreshes its data at least every 90 days, and often as frequently as weekly. However, they do not offer real-time enrichment like Clearbit.

  1. Which platform is easier to use?

Both Clearbit and ZoomInfo are designed for ease of use, with user-friendly dashboards and search functions. However, some users report that Clearbit’s user interface is more intuitive.

  1. What if I’m still not sure which platform to choose?

If you’re still unsure, we recommend testing both platforms with a sample of your ideal customers and prospects. Compare match rates, data accuracy, deliverability, and platform ROI to determine the best fit.

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