Introduction
Clearbit is a popular data enrichment and lead generation platform that helps B2B companies access accurate contact and company information. While a powerful tool, it may not fit every business’s specific needs and budget. Luckily, several Clearbit alternatives offer robust features for sales intelligence and prospecting.
In this guide, I’ll share my expert insights on the top 10 Clearbit competitors worth considering in 2024. As a seasoned sales and marketing professional who has tested numerous lead generation tools, I’ll highlight each alternative’s key features, pricing, pros and cons.
Whether you’re a startup looking for an affordable solution or an enterprise needing advanced capabilities, you’ll find an option that aligns with your unique requirements. Let’s dive in and explore these Clearbit rivals, so you can supercharge your lead gen and boost sales success. For an in-depth look at Clearbit’s own capabilities, check out our comprehensive Clearbit review.
Key Features to Look for in Clearbit Alternatives
When evaluating Clearbit alternatives, focus on core capabilities that can enhance your sales and marketing efforts:
- Data accuracy and coverage: Ensure the tool provides up-to-date, reliable data for your target industries and geographies. The wider the coverage, the more leads you can tap into.
- Lead generation and qualification: Look for features like advanced search filters, intent data, and lead scoring to help you pinpoint high-quality prospects that fit your ICP.
- Integrations: The tool should sync seamlessly with your CRM (like Salesforce or HubSpot) and other key sales tools for streamlined workflows. Native integrations are ideal.
- Pricing and scalability: Compare pricing plans and credits to find an option that fits your budget now and as you grow. Consider your team size and usage needs to avoid overpaying.
Top 10 Clearbit Alternatives
1. ZoomInfo
Key features:
- Extensive B2B contact and company database
- Advanced search filters and list building
- Buyer intent data and sales triggers
Pros:
✓ Wide global coverage across industries
✓ Accurate direct dials and verified emails
✓ Powerful Salesforce and MA integrations
Cons:
✗ Higher pricing than some alternatives
✗ Usage limits on lower-tier plans
✗ Can be complex for new users
Pricing: Starting at $14,995/year for a basic plan with 5000 exported contacts
For a detailed comparison of ZoomInfo vs. Clearbit, read our full ZoomInfo vs Clearbit breakdown.
2. Lusha
Key features:
- Crowdsourced B2B contact data
- Chrome extension for easy prospecting
- Salesforce and LinkedIn integrations
Pros:
✓ Simple, user-friendly interface
✓ Affordable, flexible pricing
✓ GDPR compliant contact data
Cons:
✗ Less comprehensive data than some alternatives
✗ Limited company insights
✗ Some inaccurate or outdated contacts
Pricing: Starting at $29/month for 5 credits per month
3. UpLead
Key features:
- Verified B2B contact and company data
- Real-time email verification
- Target Account List building
Pros:
✓ High email and phone accuracy
✓ Niche-specific data (recruiters, agencies)
✓ Zapier, HubSpot, Salesforce integrations
Cons:
✗ No free trial, only refunds
✗ Limited support on basic plans
✗ Caps on list building
Pricing: Starting at $74/user/month for 170 credits
4. Seamless.AI
Key features:
- AI-powered B2B contact database
- Persona based list building
- Real-time email verification
Pros:
✓ Easy to use, modern interface
✓ Generous free plan
✓ US and global data coverage
Cons:
✗ Mostly US based contacts
✗ Buggy Chrome extension
✗ Slow support on free plan
Pricing: Free up to 50 credits/month, paid plans from $125/month for 1000 credits
5. RocketReach
Key features:
- Accurate B2B contact data
- Bulk list enrichment
- LinkedIn & CRM integrations
Pros:
✓ Affordable pay-as-you-go pricing
✓ API access on all plans
✓ GDPR & CCPA compliant
Cons:
✗ Some outdated contact info
✗ Lower data coverage than alternatives
✗ Free plan is very limited
Pricing: Pay-as-you-go from $0.04/credit, subscriptions from $59/month for 1500 credits
6. LeadIQ
Key features:
- Verified B2B contact data
- Prospector tool with 60+ filters
- 1-click CRM integrations
Pros:
✓ Highly rated for data accuracy
✓ Simple, intuitive interface
✓ Dedicated Customer Success rep
Cons:
✗ Less cost-effective for large data pulls
✗ Occasional bugs & slow-downs
✗ Limitations on international data
Pricing: Starting at $60/user/month, billed annually
7. Cognism
Key features:
- GDPR compliant B2B data
- Diamond data® – highly accurate phone data
- Native Salesforce app for data sync
Pros:
✓ Comprehensive data coverage across US, Europe, APAC
✓ High quality direct dial phone numbers
✓ Excellent customer support
Cons:
✗ High price point for smaller teams
✗ Some integration issues reported
✗ Learning curve for advanced features
Pricing: Contact for pricing, paid plans include unlimited usage
8. Apollo.io
Key features:
- 220M+ contact database
- Prospect searchtool with 200+ filters
- Sales engagement platform with automation
Pros:
✓ All-in-one sales platform
✓ Advanced prospecting capabilities
✓ Includes email verification
Cons:
✗ Lower data accuracy than some alternatives
✗ Can get pricey as database grows
✗ Reported problems with LinkedIn integration
Pricing: Starting at $39/user/month for database access only
See our head-to-head Apollo vs. Clearbit comparison for more details on how these two popular options stack up.
9. Lead411
Key features:
- B2B contact & company data
- Intent data & sales triggers
- List building with 60+ criteria
Pros:
✓ Human-verified contacts
✓ Strong customer support
✓ Seamless CRM integrations
Cons:
✗ Credits expire in 12 months
✗ Limited advanced search filters
✗ Basic reporting & analytics
Pricing: Starting at $999/user/year for 5000 credits
10. Datanyze
Key features:
- Technographic data
- Website visitor identification
- Chrome extension & CRM integrations
Pros:
✓ Specialty technographic data
✓ Real-time website visitor insights
✓ Excellent customer support
Cons:
✗ Narrow technographic focus
✗ Less accurate contact data
✗ Fewer search filters & lead gen features
Pricing: Starting at $39/month for 1000 credits
How to Choose the Best Clearbit Alternative for Your Business
With so many strong Clearbit alternatives available, how do you pick the best one for your specific needs? Consider these key factors:
- Assess your requirements: Clarify your primary use case, must-have features, and integrations. Do you need org charts, intent data, or niche data? Technographics or direct dials?
- Check data coverage: If you sell into specific geos, industries, or company sizes, verify the provider has adequate coverage for your ICP. Don’t pay for data you won’t use.
- Compare pricing: Look beyond base pricing to assess total cost based on your predicted usage. A higher priced tool with better data could provide more pipeline value than a “cheaper” option.
- Evaluate ease of use: Take advantage of free trials and demos to see how intuitive the interface is for your team. The best data is useless if no one can figure out the tool.
- Verify accuracy: Ask for a sample file to spot check data accuracy, especially for must-have fields like direct dials and verified emails. Bad data wastes your team’s time.
- Research support: Read reviews and ask your network about the provider’s support and training. Reliable support is crucial for onboarding and resolving issues.
Clearbit Alternatives Comparison
| Alternative | Data Coverage | Key Features | Pricing | Best For |
|---|---|---|---|---|
| ZoomInfo | 220M+ contacts globally | Intent data, org charts | $14,995/yr | Large teams with big budgets |
| Lusha | 100M+ contacts globally | Chrome extension | $29/mo | Solo reps wanting basic data |
| UpLead | 54M+ contacts globally | Email verification | $74/mo | Teams needing accurate emails |
| Seamless | 100M+ US contacts | AI-based search | Free-$125/mo | Startups on a tight budget |
| RocketReach | 700M+ global contacts | Bulk list enrichment | $0.04/credit | Teams wanting flexible pricing |
| LeadIQ | 45M+ US contacts | Prospector tool | $60/mo | SMBs focused on outbound |
| Cognism | 200M+ global contacts | Diamond phone data | Custom | Teams wanting premium direct dials |
| Apollo | 220M+ contacts | Sales engagement | $39/mo | Teams wanting an all-in-one platform |
| Lead411 | 40M+ global contacts | Intent data | $999/yr | Orgs wanting full-funnel data |
| Datanyze | 45M+ websites | Technographics | $39/mo | Companies selling to specific tech stacks |
Conclusion
Picking the right sales intelligence tool is a critical decision that impacts your team’s productivity and pipeline generation. While Clearbit is a popular choice, one of these alternatives may be an even better fit for your specific needs and budget.
From ZoomInfo to Datanyze, each option excels in different areas – whether it’s data accuracy, intent signals, technographics, or price flexibility. The key is to thoroughly evaluate your requirements and compare core features that matter most to your business.
Don’t forget to take advantage of free trials and demos to get a real feel for the tool’s ease of use and data quality. And if you’re still not sure, ask peers in your industry for their firsthand experiences and recommendations.
Ultimately, the “best” Clearbit alternative is the one that empowers your team to connect with more qualified leads, scale your prospecting, and hit your revenue goals. So take the time to invest in the right data partner – it will pay dividends in pipeline down the road.
FAQs
- What is the main difference between Clearbit and its alternatives?
Clearbit is a data enrichment and lead generation platform, while alternatives may specialize in areas like technographic data, intent signals, or sales engagement. Key differences include data coverage, pricing model, features, and integrations.
- Which Clearbit alternative has the best data accuracy?
Based on reviews and independent comparisons, ZoomInfo and Cognism consistently rank high for overall B2B data accuracy, especially for direct dials and verified emails. However, accuracy can vary by data type and target market.
- Are there any free Clearbit alternatives?
Yes, some Clearbit alternatives like Seamless.AI and Apollo.io offer free plans, although they are usually limited in credits or features. These can be a good way to test out basic functionality before upgrading to a paid plan.
- Can these alternatives integrate with my CRM?
Most Clearbit alternatives offer direct integrations with popular CRMs like Salesforce, HubSpot, and Pipedrive. Some also support custom integrations through webhooks or APIs. Always check the integration options before signing up.
- What is the pricing for these Clearbit alternatives?
Pricing for Clearbit alternatives ranges from ~$30/month to $15,000+/year depending on the scale of data and features. Most offer tiered subscription plans based on credits or seats, with discounts for annual billing. Some also provide pay-as-you-go pricing for maximum flexibility.
