Apollo vs RocketReach: Finding the Right Sales Intelligence Platform

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Apollo Vs Rocketreach

Are you looking for a powerful sales intelligence tool to supercharge your prospecting and outreach? Two of the top contenders are Apollo and RocketReach. In this in-depth comparison, we’ll examine the key features, pricing, pros and cons of each platform to help you make an informed decision for your sales team.

What is Apollo?


Launched in 2015, Apollo has quickly become a leading sales engagement and intelligence platform. It’s used by over 1 million sales professionals ranging from solo entrepreneurs to Fortune 500 companies. Apollo’s core features include:

  • A database of over 275 million contacts
  • AI-powered lead scoring and recommendations
  • Sales engagement tools for email, calls, tasks
  • Conversation intelligence
  • CRM data enrichment

If you’re considering Apollo, you may also want to explore Apollo.io alternatives like ZoomInfo and Cognism.

Apollo Key Features

  • Sales Intelligence – Detailed insights on leads and target markets
  • Lead Scoring – Prioritizes leads based on engagement and fit
  • Chrome Extension – Quick access to lead data while browsing
  • Data Health – Identifies and fixes stale CRM data
  • Engagement Tools – Sequences, templates, analytics for outreach
  • Conversation Intelligence – Call recording, transcription, analysis
  • CRM Enrichment – Automatically syncs fresh data to your CRM
  • API Access – Enrich data and power your own apps

For more tools similar to RocketReach, check out this comparison of RocketReach alternatives.

Pros of Apollo

  • Seamless integration with major CRMs
  • User-friendly interface and workflow
  • Powerful analytics and sales intelligence
  • Vast, accurate contact and company database
  • Customizable, multi-channel engagement
  • Advanced search and filtering options

Cons of Apollo

  • Higher price point than some alternatives
  • Occasional data accuracy issues reported

What is RocketReach?


Founded in 2016, RocketReach is a popular contact information and prospecting platform. Trusted by over 18 million users including many S&P 500 companies, it offers an extensive database and easy-to-use lead generation tools.

RocketReach Key Features

  • Data Quality – 700M+ profiles regularly updated for accuracy
  • Intent Data – Insights on prospects’ interests and activities
  • AI Recommendations – Suggests relevant contacts and leads
  • Advanced Search – Filter by dozens of criteria like role, location
  • Browser Extension – Quickly find contact info while browsing
  • API Access – Enrich your data and apps with RocketReach
  • Integrations – Syncs with Salesforce, HubSpot, Outreach, more

Pros of RocketReach

  • Access to contact details for over 450M professionals
  • AI-powered search relevance and accuracy
  • High-quality, validated contact data
  • User-friendly interface for finding contacts
  • Integrates with major CRMs and platforms
  • Granular search filtering options

Cons of RocketReach

  • Subscription pricing can be cost-prohibitive
  • Free plan significantly limits searches

Apollo vs RocketReach: Head-to-Head Comparison

Database Size275M+ contacts700M+ profiles
Distinct Users1M+18M+
Main FocusSales engagement + intelligenceContact data + prospecting
Browser ExtensionChromeChrome
Ease of UseIntuitive AI-assisted workflowSimple search dashboard
IntegrationsSalesforce, HubSpot, Outreach, moreSalesforce, Zapier, more
API AccessYesYes

To dive deeper, read our detailed comparisons of Apollo vs Lusha, Lusha vs RocketReach, Cognism vs RocketReach, and ZoomInfo vs RocketReach.

Database Size and Quality

Both Apollo and RocketReach offer extensive databases with hundreds of millions of contacts. However, RocketReach has the edge in sheer database size with over 700 million professional profiles.

That said, size isn’t everything – Apollo is known for its highly accurate and enriched data powered by AI. Both platforms employ rigorous data validation processes to ensure email and phone connectability.

Prospecting and List Building

For sales teams, the ability to quickly generate targeted prospect lists is crucial. RocketReach shines here with its advanced search capabilities across 65+ criteria like job title, location, company size, and technology used. The results appear lightning-fast as you filter.

Apollo takes a more guided approach with AI-powered lead recommendations tailored to your preferences. It also provides intent data to surface prospects more likely to engage based on their behavior.

Chrome Extensions

Both platforms offer Chrome extensions to streamline prospecting as you browse sites like LinkedIn. With a click, you can view contact details and add promising leads to your platform.

Rocketreach Chrome Extensions

RocketReach’s extension is fast and minimalist, while Apollo’s enables you to access its full platform capabilities inline. It also displays AI lead scores and auto-populates relevant info when composing outreach.

Apollo Chrome Extension

Enrichment and Integrations

A key value-add of Apollo and RocketReach is their ability to enrich your existing sales data. By syncing with your CRM like Salesforce or HubSpot, they can fill in missing contact fields, update stale records, and score leads automatically.

Apollo Salesforce Or Hubspot
Rocketreach Salesforce Or Hubspot

Both platforms offer direct native integrations with popular sales and marketing tools as well as robust APIs to build your own. However, Apollo provides more seamless data sync and workflows within partner platforms.

Pricing and Plans

So how much do Apollo and RocketReach cost? Both offer several pricing tiers to accommodate different team sizes and use cases.

Apollo plans start at $49/user/month paid annually for the Basic level, which includes basic sales engagement and intelligence features. The popular Professional plan at $99/user/month adds more automation, analytics, and data hygiene tools. Custom Enterprise plans are also available.

Apollo Pricing

RocketReach plans start at $576/user/year for an Individual plan with unlimited searching and exporting. Team plans with more advanced features and support start at $996/user/year. There is also a free plan which allows up to 3 searches per month.

Rocketreach Pricing And Plans

Which Platform is Right For You?

Ultimately, the best sales intelligence platform depends on your specific needs and budget. Here are some high-level recommendations:

Choose Apollo if:

  • You want an all-in-one platform for sourcing leads and automating outreach
  • Having high quality, enriched data is a top priority
  • You like the idea of AI guiding your prospecting

Choose RocketReach if:

  • You primarily need an affordable way to find accurate B2B contacts
  • Advanced search and list building are key
  • You want a lightweight, low-learning curve solution

Key Takeaways

  • Apollo and RocketReach are two of the top sales intelligence platforms, each with hundreds of millions of contacts
  • Apollo excels as an all-in-one sales engagement platform with AI-powered data and workflows
  • RocketReach offers powerful search filters and list building at an affordable price point
  • Both platforms offer browser extensions, direct CRM integrations, and APIs to enhance your existing sales tech stack
  • The best choice ultimately depends on your team’s unique requirements and budget


How accurate is contact data from Apollo and RocketReach?

Both platforms employ rigorous data quality processes like real-time email validation, resulting in typical accuracy rates above 90%. However, no data provider can guarantee 100% deliverability.

Do Apollo and RocketReach have free plans?

RocketReach offers a limited free plan allowing 3 searches per month. Apollo does not currently have a free tier, but offers a 7-day free trial.

What CRMs and sales tools can Apollo and RocketReach integrate with?

Both platforms offer direct integrations with popular CRMs like Salesforce, HubSpot, Pipedrive, and Outreach. They also provide APIs to build custom integrations.

Can I get a trial to test out the platforms?

Yes, both Apollo and RocketReach offer free trials allowing you to search contacts and test out features before committing to a paid plan.

How do I get started importing contact data into my CRM?

The easiest way is to configure the native integration with your CRM. You can map RocketReach and Apollo data fields to your CRM fields and enable automated data syncing.

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