12 Best Apollo.io Alternatives & Competitors in 2024

March 23, 2024

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As a B2B sales or marketing professional, finding accurate contact data for your ideal prospects is crucial for driving growth. Apollo.io is a popular sales intelligence and lead generation platform, but it may not be the perfect fit for every business.

In this comprehensive guide, we’ll introduce you to the 12 best Apollo.io alternatives and competitors on the market. We’ll compare key features, pricing, and real user reviews to help you make an informed decision and find the solution that best meets your needs.

What is Apollo.io?

Apollo

Apollo.io is a data-driven sales acceleration platform that provides B2B contact data and prospecting tools. It offers a database of over 220 million contacts and 30 million companies, along with features like email verification, contact enrichment, and sales engagement capabilities.

While Apollo.io is a robust solution, it may not be the ideal choice for every team due to factors like pricing, data accuracy, or specific feature requirements. That’s where Apollo.io alternatives come into play.

Before diving into the alternatives, make sure to read our comprehensive Apollo.io review to understand its features, pricing, and user feedback.

Why Consider an Apollo.io Alternative?

There are several reasons why you might want to consider an Apollo.io competitor:

  • Pricing: Apollo.io’s pricing plans may not fit your budget, especially for smaller teams or those with limited resources.
  • Data Accuracy: While Apollo.io boasts a large database, some users have reported issues with data accuracy and completeness.
  • Feature Set: Depending on your specific needs, you may require features or integrations that Apollo.io doesn’t offer.
  • Ease of Use: Some users find Apollo.io’s interface and functionality less intuitive compared to other tools.
  • GDPR Compliance: If you operate in regions with strict data privacy regulations, you’ll want to ensure your chosen solution is fully compliant.

Now, let’s dive into the top 12 Apollo.io alternatives and see how they stack up.

Top 12 Apollo.io Competitors

1. ZoomInfo

Zoominfo

ZoomInfo is a leading B2B contact database and sales intelligence platform. It offers a comprehensive database of over 130 million professional profiles and 30 million company profiles.

Key Features:

  • Detailed contact and company profiles
  • Advanced search filters and list building
  • Technographic and intent data
  • Sales engagement tools
  • CRM integrations

Pricing:

  • Prices available upon request
  • Various plans for sales, marketing, and recruiting teams

Apollo.io vs ZoomInfo:

  • ZoomInfo has a larger company database, while Apollo.io has more contacts. For a detailed comparison, read our ZoomInfo vs Apollo.io article.
  • ZoomInfo offers more advanced data points like technographics and intent
  • Apollo.io has more affordable pricing options for smaller teams
  • ZoomInfo requires an annual contract, while Apollo.io offers monthly plans

What Users Say: “ZoomInfo has been a game-changer for our sales team. The depth and accuracy of their data, combined with the sales engagement features, have helped us close more deals faster.” – Sales Manager

2. Lusha

Lusha

Lusha is a popular B2B contact and company data provider with a focus on simplicity and ease of use. It offers a Chrome extension and web app for seamless prospecting.

Key Features:

  • Over 100 million business profiles
  • Email finder and verification
  • Direct phone numbers
  • CRM integrations
  • API access

Pricing:

  • Free plan with 5 credits/month
  • Paid plans from $29/user/month
  • Enterprise plans available

Apollo.io vs Lusha:

  • Lusha has a more affordable entry-level plan
  • Apollo.io offers more contacts and companies
  • Lusha focuses primarily on data, while Apollo.io includes sales engagement tools. Check out our Lusha vs Apollo.io comparison for more insights.
  • Lusha has a simpler, more user-friendly interface

What Users Say: “Lusha has been a reliable and affordable source of B2B contact data for our team. The Chrome extension makes it easy to find emails and phone numbers while browsing LinkedIn.” – Founder & CEO

3. Seamless.AI

Seamless

Seamless.AI is a B2B lead generation platform that leverages AI technology to find and verify contact information. It offers a comprehensive database and suite of sales tools.

Key Features:

  • Over 100 million contacts and 20 million companies
  • Real-time email verification
  • Direct dial phone numbers
  • AI-powered recommendations
  • Sales engagement tools

Pricing:

  • 14-day free trial
  • Paid plans from $125/month
  • Custom enterprise pricing

Apollo.io vs Seamless.AI:

  • Seamless.AI relies more heavily on AI technology
  • Apollo.io has a larger overall database
  • Seamless.AI offers AI-powered features like writing recommendations
  • Apollo.io has more affordable entry-level pricing

What Users Say: “Seamless.AI has been instrumental in helping us find accurate contact data at scale. The AI-powered features save us time and help us focus on the right prospects.” – VP of Sales

4. RocketReach

Rocketreach

RocketReach is a B2B contact data provider that helps sales and recruiting teams find professional email addresses and phone numbers. It offers a web app and Chrome extension for prospecting.

Key Features:

  • Over 700 million professional profiles
  • Bulk contact lookup
  • CRM integrations
  • API access
  • GDPR compliant

Pricing:

  • Free plan with 5 lookups/month
  • Paid plans from $49/user/month
  • Enterprise plans available

Apollo.io vs RocketReach:

  • RocketReach has a larger overall database
  • Apollo.io offers more robust sales engagement features
  • RocketReach focuses primarily on contact data, while Apollo.io provides more company data and insights. Read our Apollo.io vs RocketReach article for a full comparison.
  • Apollo.io provides more company data and insights

What Users Say: “RocketReach has been a reliable source of contact data for our recruiting team. The ability to do bulk lookups and integrate with our ATS has streamlined our workflow.” – HR Manager

5. Cognism

Cognism

Cognism is a comprehensive B2B sales intelligence platform that provides high-quality contact and company data, as well as sales engagement tools.

Key Features:

  • 400M+ professional profiles
  • GDPR and CCPA compliant
  • Human-verified data
  • Sales engagement tools
  • CRM integrations

Pricing:

  • On-demand pricing
  • Various plans for sales, marketing, and recruiting

Apollo.io vs Cognism:

  • Cognism emphasizes data compliance and quality, while Apollo.io has a larger database. For a detailed analysis, check out our Cognism vs Apollo.io comparison.
  • Apollo.io has a larger database
  • Cognism offers human-verified data
  • Apollo.io has more affordable entry-level pricing

What Users Say: “Cognism has helped us find high-quality leads while staying GDPR compliant. Their human-verified data has saved us a tremendous amount of time and resources.” – Director of Marketing

6. UpLead

Uplead

UpLead is a B2B sales intelligence platform that provides accurate contact and company data, along with powerful list-building features.

Key Features:

  • 54M+ contacts and 14M+ companies
  • Technographic data
  • Real-time data verification
  • Bulk data export
  • CRM integrations

Pricing:

  • Free trial
  • Paid plans starting at $74/user/month
  • Custom enterprise plans available

Apollo.io vs UpLead:

  • UpLead provides more technographic data points
  • Apollo.io has a larger database
  • UpLead focuses on list building and filtering
  • Apollo.io includes sales engagement tools

What Users Say: “UpLead has made it easy for us to find targeted leads based on technographics and other factors. The accuracy of the data is impressive and has saved our team a great deal of time.” – Sales Operations Manager

7. Clearbit

Clearbit

Clearbit is a B2B data intelligence platform that helps businesses improve their data quality and streamline their lead qualification process.

Key Features:

  • 395M+ contacts and companies
  • Data enrichment
  • Real-time data syncing
  • Person-company mapping
  • Robust API

Pricing:

  • On-demand pricing
  • Various data and integration options

Apollo.io vs Clearbit:

  • Clearbit focuses on data enrichment and syncing
  • Apollo.io provides more comprehensive contact data
  • Clearbit emphasizes data quality and API access
  • Apollo.io includes sales outreach tools

What Users Say: “Clearbit has helped us maintain a clean, structured database that keeps our sales and marketing efforts in sync. The data enrichment feature has saved us countless hours and improved our marketing effectiveness.” – Chief Revenue Officer

8. LeadIQ

Leadiq

LeadIQ is a B2B sales intelligence platform that helps sales teams quickly find and connect with potential leads.

Key Features:

  • 300M+ verified contacts
  • Real-time data updates
  • Chrome extension
  • Sales outreach tools
  • CRM integrations

Pricing:

  • 14-day free trial
  • Paid plans starting at $60/user/month
  • Custom enterprise plans available

Apollo.io vs LeadIQ:

  • LeadIQ emphasizes real-time data updates
  • Apollo.io has a larger database
  • LeadIQ offers a Chrome extension
  • Both include sales outreach tools

What Users Say: “LeadIQ has been an essential tool for our sales team. The Chrome extension makes finding leads fast and simple, while the real-time updates ensure we always have the most accurate data.” – Sales Representative

9. Lead411

Lead411

Lead411 is a B2B sales intelligence platform that focuses on providing accurate contact data and sales triggers.

Key Features:

  • 400M+ contacts and 12M+ companies
  • Trigger event notifications
  • Direct dial phone numbers
  • Data quality assurance
  • CRM integrations

Pricing:

  • Free trial
  • Paid plans starting at $99/user/month
  • Custom enterprise plans available

Apollo.io vs Lead411:

  • Lead411 provides trigger event data
  • Apollo.io has a larger database
  • Lead411 emphasizes direct dials and data quality
  • Apollo.io includes sales outreach tools

What Users Say: “Lead411 has helped us find the right leads based on company events. The trigger event data allows us to reach out to prospects at the perfect time, improving our conversion rates.” – Demand Generation Manager

10. Adapt

Adapt

Adapt is a comprehensive B2B sales and marketing intelligence platform that provides accurate contact data and sales enablement tools.

Key Features:

  • 100M+ contacts and 10M+ companies
  • Advanced search filters
  • Data enrichment
  • Sales outreach tools
  • API access

Pricing:

  • Free trial
  • Paid plans starting at $99/user/month
  • Custom enterprise plans available

Apollo.io vs Adapt:

  • Adapt offers advanced search filtering
  • Apollo.io has a larger database
  • Both provide data enrichment
  • Both include sales outreach tools

What Users Say: “Adapt has made it easy for us to quickly find leads that meet specific criteria. The advanced search filters save us time sorting through prospect lists, while the data enrichment feature ensures we have all the information we need to make informed decisions.” – Director of Sales Operations

11. SalesIntel

Salesintel

SalesIntel is a B2B contact data provider that focuses on delivering highly accurate and human-verified data.

Key Features:

  • 15M+ contacts and 4M+ companies
  • 95% data accuracy guarantee
  • Human-verified phone numbers
  • Real-time data updates
  • CRM integrations

Pricing:

  • Free trial
  • Paid plans starting at $99/user/month
  • Custom enterprise plans available

Apollo.io vs SalesIntel:

  • SalesIntel emphasizes human-verified data
  • Apollo.io has a larger database
  • SalesIntel offers a 95% data accuracy guarantee
  • Apollo.io includes more sales outreach tools

What Users Say: “SalesIntel has provided us with highly accurate contact data that we couldn’t get from other providers. The human verification process ensures we only reach out to valid prospects, saving us time and resources.” – Sales Manager

12. Leadfeeder

Leadfeeder

Leadfeeder is a B2B sales intelligence platform that identifies website visitors and provides detailed information about their online behavior.

Key Features:

  • Tracks over 200 billion page views and 6.7M companies
  • Real-time visitor identification
  • Behavioral insights and lead scoring
  • CRM and marketing automation integrations
  • GDPR compliant

Pricing:

  • 14-day free trial
  • Paid plans starting at $79/month
  • Custom enterprise plans available

Apollo.io vs Leadfeeder:

  • Leadfeeder focuses on website visitor identification
  • Apollo.io provides more comprehensive contact data
  • Leadfeeder offers detailed behavioral insights
  • Apollo.io includes sales outreach tools

What Users Say: “Leadfeeder has helped us turn our website traffic into valuable sales leads. By identifying the companies visiting our site and tracking their engagement, we can prioritize the most promising prospects and improve our conversion rates.” – Director of Demand Generation

How to Choose the Best Apollo.io Alternative

With so many Apollo.io competitors available, how do you choose the right one for your business? Here are some key factors to consider:

  1. Data Quality and Coverage Evaluate the accuracy, recency, and comprehensiveness of each provider’s database. Look for solutions that offer the specific data points you need, whether that’s direct dials, mobile numbers, or technographic data.
  2. Feature Set Consider which features are most important for your team’s workflow. Do you need robust list building and search capabilities? Sales engagement tools? CRM integrations? Make sure the solution you choose offers the functionality you require.
  3. Pricing Assess the pricing plans and determine which option best fits your budget. Keep in mind factors like contract length, user minimums, and any extra costs for add-on features or data credits.
  4. Ease of Use Look for tools with intuitive interfaces and minimal learning curves. Consider solutions that integrate seamlessly with your existing tech stack and can be easily adopted by your team.
  5. Compliance If your business operates in a region with stringent data privacy regulations, like GDPR, it’s crucial to choose a solution that is fully compliant. Ensure your provider follows all necessary guidelines around data collection and usage.
  6. Customer Support Evaluate the level of customer support offered by each provider. Look for options with comprehensive documentation, training materials, and responsive support teams to help you get the most out of the tool.

Apollo.io Alternatives Comparison Table

ProviderDatabase SizeKey Features
ZoomInfo130M contacts, 30M companiesAdvanced data points, sales engagement
Lusha100M contacts, 15M companiesSimple interface, Chrome extension
Seamless.AI100M contacts, 20M companiesAI-powered insights, real-time verification
RocketReach700M profilesBulk lookups, recruiting focus
Cognism400M profilesGDPR compliance, data quality
UpLead54M contacts, 14M companiesTechnographic data, list building
Clearbit395M profilesData enrichment, person-company mapping
LeadIQ300M contactsReal-time updates, sales engagement
Lead411400M contacts, 12M companiesTrigger events, direct dials
Adapt100M contacts, 10M companiesSearch filters, data enrichment
SalesIntel15M contacts, 4M companies95% data accuracy guarantee, human verification
Leadfeeder20B page views, 6.7M companiesWebsite visitor identification, behavioral insights

Apollo.io Alternatives FAQs

  1. What is the best Apollo.io alternative for small businesses? For small businesses on a budget, Lusha and RocketReach offer affordable plans with essential contact data. If you need more advanced features, Apollo.io and Cognism provide cost-effective options that scale with your team.
  2. Which Apollo.io competitor has the most accurate data? Providers like ZoomInfo, Cognism, and SalesIntel are known for their high-quality, accurate data. SalesIntel even offers a 95% data accuracy guarantee. However, data quality can vary depending on your specific target market and criteria.
  3. Is there a free alternative to Apollo.io? While most Apollo.io alternatives require a paid subscription, some providers like Lusha and RocketReach offer limited free plans. These typically come with restricted features and data credits, but can be a good way to test out a tool before committing to a paid plan.
  4. Do Apollo.io competitors offer CRM integrations? Yes, most Apollo.io alternatives offer integrations with popular CRMs like Salesforce, HubSpot, and Pipedrive. This allows you to seamlessly sync contact data and streamline your sales workflow.
  5. What compliance standards should I look for in an Apollo.io alternative? If you operate in regions with strict data privacy laws, like GDPR, you’ll want to choose a provider that is fully compliant. Look for solutions that follow all necessary guidelines around data collection, usage, and storage. Providers like Cognism and Lead411 emphasize their GDPR compliance.

Key Takeaways

  • Apollo.io is a popular sales intelligence tool, but there are many alternatives available to fit different needs and budgets.
  • Key competitors include ZoomInfo, Lusha, Seamless.AI, RocketReach, Cognism, UpLead, Clearbit, LeadIQ, Lead411, Adapt, SalesIntel, and Leadfeeder.
  • When choosing an Apollo.io alternative, consider factors like data accuracy, feature set, pricing, ease of use, compliance, and customer support.
  • Look for solutions that integrate with your existing workflow and provide the specific data points you need to fuel your sales and marketing efforts.
  • Evaluate free trials and demo options to find the best fit for your team before committing to a paid plan.

Investing in a robust sales intelligence solution can have a significant impact on your team’s productivity and success. By considering these top Apollo.io alternatives and carefully evaluating your options, you’ll be well-equipped to make an informed decision and find the tool that propels your business forward.